Philips India (Versuni, Preethi) × MTV Splitsvilla X6, 2026
- Brand
- Philips India (Versuni, Preethi) · Consumer electronics
- Property
- MTV Splitsvilla X6 · JioHotstar / MTV
- Tier
- Associate sponsor
- Date
- 9 Jan 2026
- Source
- exchange4media
Co-Powered By sponsor of Splitsvilla X6.
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Philips India (Versuni, Preethi)'s other deals
Integrated campaign · 17 Aug 2026
Yash was signed as men's grooming ambassador after fans spotted him using a Philips trimmer, and fronts a high-energy film for the All-in-One Trimmer with BeardSense technology. Philips is also official grooming partner of his film 'Toxic'; the campaign runs across digital, social, cinema, OTT, outdoor, retail and experiential touchpoints.
Talent: Yash.
Digital/social · 20 Jun 2026
A nationwide vote with chef Ranveer Brar to crown India's favourite biryani style, with food creators, restaurants and city communities campaigning for Hyderabadi, Awadhi, Kolkata, Bombay and other versions on a live leaderboard. Built to launch OneChef by Philips, an all-in-one cooking appliance.
Talent: Ranveer Brar.
Integrated campaign · 31 Mar 2026
A campaign that challenges the Indian habit of boiling baby bottles, using survey data to argue the Philips Avent steriliser gives twice the germ protection, and plays on the 'nazar' tradition of protecting children. Yami Gautam Dhar joined as Philips Avent ambassador for the rollout across digital and retail.
Talent: Yami Gautam Dhar.
Digital/social · 24 Jan 2026
Rashmika Mandanna shows off the symmetrical designs of EcoLink's BLDC ceiling fans in a social-led campaign from Hashtag Orange that argues a fan can be a style statement rather than a fixture nobody looks at.
Agency: Hashtag Orange. Talent: Rashmika Mandanna.
Partner · Event · 2026
Listed under 'We Acknowledge Support of' on the summit site. No sponsorship tier is stated on the page.
Festive · 3 Oct 2025
A digital-first festive campaign with Sanya Malhotra following a young couple who set moods with Philips Smart and Deco lighting to the tune of 'Yaar Bina Chain Kahan Re', aimed at Gen Z buyers of premium lighting.
Talent: Sanya Malhotra.
Associate sponsor · Series · 18 Jul 2025
Philips was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Experiential · 9 Jul 2025
Versuni's Preethi built its year around a live record attempt for the Zodiac mixer grinder. Machines ground 30 hard materials continuously in four cities in front of World Book of Records adjudicators, and the resulting 'world's most powerful mixer grinder' claim carried the advertising. The work won Campaign of the Year (South) at the ET Shark Awards 2025 for Preethi, Versuni India and Ampersand Communications.
Agency: Ampersand Communications.
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