PhonePe × Shark Tank India season 5, 2026
- Brand
- PhonePe · Payments & fintech
- Property
- Shark Tank India season 5 · SonyLIV / Sony Entertainment Television
- Tier
- Associate sponsor
- Date
- 5 Jan 2026
- Source
- afaqs!
Partner-tier sponsor of season 5 on Sony LIV.
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PhonePe's other deals
Ad film · 6 Mar 2026
A pair of comic films for PhonePe's Mutual Funds business, set in a wrestling akhada and a nukkad natak street play, where a line meant to boast about a personal support crew ('Meri Team Hai Na') is revealed to mean PhonePe's own expert financial team and CRISP fund-recommendation scorecard.
Agency: Ogilvy India.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a co-powered by sponsor, in Sony's pre-launch roster of more than 25 sponsors. Co-presenting sponsor on Sony LIV, integrated into on-air conversations about financial goals.
Co-powered · Event · 2026
Co-Powered By at the event; wording as printed on the official partner page.
Presenting · Event · 2026
Co-Presenting Partner of the News18 Rising Bharat Summit 2026.
Co-powered · Event · 2025
Co-Powered By at the event; wording as printed on the official partner page.
Back-of-shirt sponsor · Team · 2021
Back-of-shirt sponsor of Kerala Blasters, 2021–2022.
Ad film · 2020
A 9-film episodic series pairing Aamir Khan (a skeptic police inspector) with Alia Bhatt (a PhonePe convert), each short film dispelling a myth about digital payments -- security, speed, ubiquity, contactless safety -- and aired during IPL 2020 to reach audiences who had not yet gone digital. Landmark exception: a major two-star Bollywood campaign that anchors PhonePe's advertising history.
Agency: Leo Burnett India. Talent: Aamir Khan, Alia Bhatt.
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