Brand refresh
Federal Bank refreshed its brand identity as it pursues pan-India growth, discussed by CMO MVS Murthy in a video interview about the thinking behind the update.
| Brand | Federal Bank |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | businesstoday.in |
More from Federal Bank
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Onam 2026 - feeling of homeRegional · 24 Aug 2026 | Regional | – | 24 Aug 2026 |
| Vidya Balan cancer-detection awareness filmPurpose · 11 Nov 2025 | Purpose | – | 11 Nov 2025 |
| Onam 2025 AI-powered immersive campaignRegional · 19 Sep 2025 | Regional | Hogarth | 19 Sep 2025 |
| Twice is WisePurpose · 13 Aug 2025 | Purpose | – | 13 Aug 2025 |
| Savings Ki VidyaAd film · 23 May 2025 | Ad film | – | 23 May 2025 |
| Vidya Balan signed as first-ever brand ambassadorSponsorship activation · 5 Mar 2025 | Sponsorship activation | – | 5 Mar 2025 |