NEWME
NEWME sponsors 1 property, mostly tv and streaming. 3 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
See how NEWME compares with Titan and Lux IndustriesA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Integrated segment · TV show · 20 Jan 2026
JioHotstar's 'Shop The Look' surface on Splitsvilla season 16: outfits worn by female contestants appear under the video player and viewers complete selection, payment and address confirmation without leaving the app - the first full purchase journey embedded in an Indian reality-show stream.
Licensing · TV show · 20 Jan 2026
A Splitsvilla-linked NEWME clothing collection released progressively alongside episodes, drawing on outfits worn on the show.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor and official fashion sponsor of Splitsvilla X6, its second consecutive season on the show.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| NEWME | 1 | 3 | 0 | TV and streaming | 20 Jan 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
Where peers sponsor and NEWME doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Lollapalooza India | Levi's India |
| Special Ops 2 | Lux Industries |
| Diljit Dosanjh Dil-Luminati India Tour | Levi's India |
Questions people ask
What does NEWME sponsor?
NEWME has 1 confirmed sponsorship property on record, mostly in tv and streaming, including MTV Splitsvilla X6. The latest is dated 20 Jan 2026.
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