Sony
Sony sponsors 3 properties, mostly tv and streaming, then film, and has 3 campaigns on record. 1 confirmed in 2026.
5 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · Series · 18 Jul 2025
Sony Bravia was one of the 14 sponsors JioStar named for Special Ops 2 before its 18 July 2025 premiere, the largest sponsor line-up on a JioHotstar scripted original.
Technology · Event · 2025
Listed under 'TECHNICAL PARTNERS' on the official IFFI 56 partners and sponsors wall.
Event · 2025
Named by PIB among the 100-plus leading exhibitors at WAVES 2025. WAVES published no sponsor tiers; this is an exhibitor listing, not a named sponsorship.
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 31 Jan 2026
A digital-only brand film with actress and wildlife enthusiast Malavika Mohanan that invites amateurs into wildlife photography and filmmaking with Sony cameras, built around a remixable anthem rather than a background score. Follows the earlier 'Think Weddings, Think Sony'.
Talent: Malavika Mohanan.
Integrated campaign · 6 Mar 2025
Sony India named singer Karan Aujla ambassador for its audio range and went live the same day with a campaign across digital, outdoor and retail, tied to the ULT Power Sound headphones and speakers line launched in 2024.
Talent: Karan Aujla.
Launch · 30 Sep 2024
Filmmaker S.S. Rajamouli endorsed Sony's 'Cinema is Coming Home' concept for the Bravia 9 televisions and Bravia Theatre soundbars, pitching studio-calibrated picture and Dolby and IMAX Enhanced sound as a cinema experience in the living room.
Talent: S.S. Rajamouli.
6 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2008
Secondary shirt sponsor of Cruz Azul, 2008–2010.
Shirt sponsor · Team · 1982
Front-of-shirt sponsor of AZ Alkmaar, 1982–1986.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 16 Aug 2026
Sony sponsored Zermatt Neo on YouTube; the most recent tracked video is 'A Day In My Life As A Competitive Eater! | I FLEW TO SHANGHAI TO INTERVIEW TOM H' (2026-08-16). Detected from the video by SponsorRadar, not announced.
Integrated segment · YouTube · Undated
Sony is listed among Hatsune Miku's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Sony | 3 | 1 | 3 | TV and streaming | 31 Jan 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Sony doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Sony sponsor?
Sony has 3 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including Special Ops 2, International Film Festival of India (IFFI), Goa, WAVES - World Audio Visual & Entertainment Summit. The latest is dated 31 Jan 2026.
Know when Sony signs something new
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