NEWME × MTV Splitsvilla X6, 2026
- Brand
- NEWME · Fashion & lifestyle
- Property
- MTV Splitsvilla X6 · JioHotstar / MTV
- Tier
- Licensing
- Date
- 20 Jan 2026
- Source
- afaqs!
A Splitsvilla-linked NEWME clothing collection released progressively alongside episodes, drawing on outfits worn on the show.
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NEWME's other deals
Integrated segment · TV show · 20 Jan 2026
JioHotstar's 'Shop The Look' surface on Splitsvilla season 16: outfits worn by female contestants appear under the video player and viewers complete selection, payment and address confirmation without leaving the app - the first full purchase journey embedded in an Indian reality-show stream.
Associate sponsor · TV show · 9 Jan 2026
Co-Powered By sponsor and official fashion sponsor of Splitsvilla X6, its second consecutive season on the show.
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