Nike
Nike sponsors 188 properties, mostly kabaddi, hockey, tennis and more, then football, and has 3 campaigns on record. 3 confirmed in 2026.
191 of 207 rows confirmed on their sourceHow we check
See how Nike compares with adidas and Puma IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Kit supplier · Team · 2027
Kit supplier of Germany national football team, 2027–present.
Kit supplier · Team · 2026
Kit supplier of Beşiktaş J.K., 2026–present.
Kit supplier · Team · 2026
Kit supplier of Deportivo de A Coruña, 2026–present.
Co-branded campaign · Series · 2 Dec 2025
Apparel and footwear collection, run with Converse. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
Kit supplier · Team · 2025
Kit supplier of Brighton & Hove Albion, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Chelsea, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Birmingham City, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Portsmouth, 2025–present. Listed for the 2025–26 season.
Show 180 more
Kit supplier · Team · 2025
Kit supplier of London City Lionesses, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Atlético Madrid, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Barcelona, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Mallorca, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Andorra, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Monza, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of SC Freiburg, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of SV Elversberg, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Angers, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Paris Saint-Germain, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Toulouse, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Grenoble, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Montpellier, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of AZ, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of NAC Breda, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Alverca, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Sporting CP, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Genk, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Union SG, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Westerlo, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Eyüpspor, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Rizespor, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Sturm Graz, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Nordsjælland, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Brann, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of AIK, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of IF Brommapojkarna, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Karpaty Lviv, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Kolos Kovalivka, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Oleksandriya, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Polissya Zhytomyr, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Zagłębie Lubin, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Ittihad, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Qadsiah, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al Bataeh, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Kalba, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Shabab Al Ahli, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Al-Rayyan, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Pumas UNAM, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Corinthians, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Changchun Yatai, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Chengdu Rongcheng, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Dalian Yingbo, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Henan, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Meizhou Hakka, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Qingdao Hainiu, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Qingdao West Coast, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Shandong Taishan, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Shanghai Port, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Shanghai Shenhua, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Shenzhen Peng City, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Tianjin Jinmen Tiger, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Wuhan Three Towns, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Yunnan Yukun, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2025
Kit supplier of Zhejiang, 2025–present. Listed for the 2025 season.
Kit supplier · Team · 2021
Kit supplier of Elche, 2021–present. Listed for the 2025–26 season.
Kit supplier · Team · 2021
Kit supplier of Kansas City Current, 2021–2024.
Kit supplier · Team · 2019
Kit supplier of Gençlerbirliği, 2019–present. Listed for the 2025–26 season.
Kit supplier · Team · 2019
Kit supplier of FC Utrecht, 2019–2023.
Kit supplier · Team · 2019
Kit supplier of Granada, 2019–2022.
Kit supplier · Team · 2017
Kit supplier of Tottenham Hotspur, 2017–present. Listed for the 2025–26 season.
Kit supplier · Team · 2017
Kit supplier of Kayserispor, 2017–2025.
Kit supplier · Team · 2017
Kit supplier of North Carolina Courage, 2017–present.
Kit supplier · Team · 2017
Kit supplier of Tottenham Hotspur F.C. Women, 2017–present.
Kit supplier · Team · 2016
Kit supplier of Sporting de Gijón, 2016–2022.
Kit supplier · Team · 2016
Kit supplier of Çaykur Rizespor, 2016–2023.
Kit supplier · Team · 2015
Kit supplier of Aris Thessaloniki, 2015–2021.
Kit supplier · Team · 2015
Kit supplier of FC Cincinnati, 2015–2018.
Kit supplier · Team · 2014
Kit supplier of AS Roma, 2014–2021.
Kit supplier · Team · 2014
Kit supplier of Atalanta BC, 2014–2017.
Kit supplier · Team · 2014
Kit supplier of Brighton & Hove Albion, 2014–2024.
Kit supplier · Team · 2014
Kit supplier of Eintracht Frankfurt, 2014–2025.
Kit supplier · Team · 2014
Kit supplier of Melbourne City, 2014–2018.
Kit supplier · Team · 2013
Kit supplier of England national football team, 2013–present.
Kit supplier · Team · 2013
Kit supplier of Al Hilal SFC, 2013–2019.
Kit supplier · Team · 2012
Kit supplier of Qatar national football team, 2012–2024.
Kit supplier · Team · 2012
Kit supplier of Asteras Tripolis, 2012–present.
Kit supplier · Team · 2012
Kit supplier of Charlton Athletic, 2012–2017.
Kit supplier · Team · 2011
Kit supplier of Sanfrecce Hiroshima, 2011–present. Listed for the 2025 season.
Kit supplier · Team · 2011
Kit supplier of France national football team, 2011–present.
Kit supplier · Team · 2011
Kit supplier of Saudi Arabia national football team, 2011–2023.
Kit supplier · Team · 2011
Kit supplier of Bradford City, 2011–2016.
Kit supplier · Team · 2011
Kit supplier of Dempo, 2011–2014.
Kit supplier · Team · 2011
Kit supplier of FC Kryvbas Kryvyi Rih, 2011–2013.
Kit supplier · Team · 2011
Kit supplier of FC Oleksandriya, 2011–2012.
Kit supplier · Team · 2010
Kit supplier of Doncaster Rovers, 2010–2013.
Kit supplier · Team · 2010
Kit supplier of FC Zorya Luhansk, 2010–2023.
Kit supplier · Team · 2010
Kit supplier of IK Sirius Fotboll, 2010–2019.
Kit supplier · Team · 2010
Kit supplier of Stockport County, 2010–2013.
Kit supplier · Team · 2009
Kit supplier of Zhejiang Professional, 2009–present.
Kit supplier · Team · 2009
Kit supplier of İstanbul Başakşehir, 2009–2018.
Kit supplier · Team · 2008
Kit supplier of FC Shakhtar Donetsk, 2008–2021.
Kit supplier · Team · 2008
Kit supplier of Yokohama F. Marinos, 2008–2011.
Kit supplier · Team · 2007
Kit supplier of Livingston, 2007–2021.
Kit supplier · Team · 2007
Kit supplier of Milton Keynes Dons, 2007–2010.
Kit supplier · Team · 2006
Kit supplier of India national cricket team, 2006–2020.
Kit supplier · Team · 2005
Kit supplier of India women's national cricket team, 2005–2020.
Kit supplier · Team · 2005
Kit supplier of FC Spartak Moscow, 2005–2023.
Kit supplier · Team · 2004
Kit supplier of VfL Wolfsburg, 2004–present. Listed for the 2025–26 season.
Kit supplier · Team · 2004
Kit supplier of Urawa Red Diamonds, 2004–present. Listed for the 2025 season.
Kit supplier · Team · 2004
Kit supplier of Australia men's national soccer team, 2004–present.
Kit supplier · Team · 2003
Kit supplier of Mexico national football team, 2003–2006.
Kit supplier · Team · 2003
Kit supplier of Morocco national football team, 2003–2006.
Kit supplier · Team · 2002
Kit supplier of Al Ain, 2002–present. Listed for the 2025–26 season.
Kit supplier · Team · 2002
Kit supplier of Kashima Antlers, 2002–present. Listed for the 2025 season.
Kit supplier · Team · 2002
Kit supplier of FC Lokomotiv Moscow, 2002–2004.
Kit supplier · Team · 2001
Kit supplier of Odense Boldklub, 2001–2008.
Kit supplier · Team · 2000
Kit supplier of AEK Athens, 2000–present. Listed for the 2025–26 season.
Kit supplier · Team · 1999
Kit supplier of 1. FC Kaiserslautern, 1999–2024.
Kit supplier · Team · 1998
Kit supplier of Inter Milan, 1998–present. Listed for the 2025–26 season.
Kit supplier · Team · 1998
Kit supplier of 1. FC Union Berlin, 1998–2007.
Kit supplier · Team · 1997
Kit supplier of Brazil national football team, 1997–present.
Kit supplier · Team · 1997
Kit supplier of Portugal national football team, 1997–2024.
Kit supplier · Team · 1997
Kit supplier of England national rugby union team, 1997–2012.
Kit supplier · Team · 1997
Kit supplier of Al-Nassr, 1997–2024.
Kit supplier · Team · 1996
Kit supplier of Netherlands national football team, 1996–present.
Kit supplier · Team · 1996
Kit supplier of South Korea national football team, 1996–present.
Kit supplier · Team · 1996
Kit supplier of South Africa national rugby union team, 1996–present.
Kit supplier · Team · 1996
Kit supplier of San Jose Earthquakes, 1996–2004.
Kit supplier · Team · 1995
Kit supplier of Beijing Guoan, 1995–present. Listed for the 2025 season.
Kit supplier · Team · 1995
Kit supplier of Italy national football team, 1995–1998.
Kit supplier · Team · 1995
Kit supplier of United States men's national soccer team, 1995–present.
Kit supplier · Team · 1995
Kit supplier of PFC CSKA Moscow, 1995–1996.
Kit supplier · Team · 1994
Kit supplier of Nigeria national football team, 1994–present.
Kit supplier · Team · 1994
Kit supplier of Ireland national rugby union team, 1994–2000.
Kit supplier · Team · 1991
Kit supplier of Olympique Lyonnais, 1991–1995.
Kit supplier · Team · 1990
Kit supplier of Hammarby Fotboll, 1990–2011.
Kit supplier · Team · 1988
Kit supplier of Djurgårdens IF Fotboll, 1988–1989.
Kit supplier · Team · 1985
Kit supplier of France national rugby union team, 1985–2012.
Kit supplier · Team · 1985
Kit supplier of AIK Fotboll, 1985–2023.
16 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 19 Aug 2026
Nike sponsored Ballislife on YouTube; the most recent tracked video is 'Left Hand Dom 1v1 vs One of UMass’ GREATEST Guards Ever... | Chaz Williams 1v1 D' (2026-08-19). Carried in 6 of the channel's videos. Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 17 Feb 2026
Nike is named as a sponsor in the show notes of 1 episode on 2026-02-17, most recently 'Russell Wilson: Beyond the Scoreboard'.
Integrated segment · YouTube · 2026
Nike is on Jesser's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Nike is on AsapSCIENCE's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Nike is listed among Megan Thee Stallion's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · 2026
Nike is listed among Team Jesser's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
In-video ad read · Podcast · 24 Jun 2025
Nike is named as a sponsor in the show notes of 1 episode on 2025-06-24, most recently 'Katie Piper: Running Was There for Me When I Wasn’t There for Myself'.
Integrated segment · YouTube · 2025
Nike is listed among OussiFooty's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Show 8 more
Kit supplier · Team · 2014
Kit supplier of Queens Park Rangers, 2014–2016.
Kit supplier · Team · 2013
Kit supplier of Manchester City, 2013–2019.
Integrated segment · YouTube · Undated
Nike is on FC Barcelona's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Nike is listed among IGN's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Nike is listed among SnoopDoggTV's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Nike is on Payton Delu's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Nike is on NBC Sports's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Nike's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shubman Gill | Current | 9 Jan 2026 | 9 Jan 2026 |
| Carlos Alcaraz | Current | 5 Sep 2025 | 5 Sep 2025 |
| Shreyas Iyer | Current | 5 Sep 2025 | 5 Sep 2025 |
| Deepika Padukone | Past | 13 Jul 2016 | 13 Jul 2016 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 9 Jan 2026
Shubman Gill fronts the global launch campaign for the Nike Mind 001 mule and Mind 002 sneaker, Nike's first footwear built on neuroscience to help athletes feel calm and present before and after competition. His second global Nike campaign in a few months, announced for India from Mumbai with General Manager Tarundeep Singh.
Talent: Shubman Gill.
Integrated campaign · 5 Sep 2025
Nike's global anthem film reviving 'Just Do It' for a new generation, reframing greatness as a choice rather than a result. India's Shreyas Iyer appears in a cast of eleven athletes that includes LeBron James, Carlos Alcaraz, Caitlin Clark and Vini Jr.; the campaign was released for India from New Delhi.
Talent: Shreyas Iyer, Carlos Alcaraz, Saquon Barkley, Caitlin Clark, Tara Davis-Woodhall, LeBron James, Rayssa Leal, Scottie Scheffler, Vini Jr., Hunter Woodhall, Qinwen Zheng.
Ad film · 13 Jul 2016
Older landmark: a three-minute music video directed by Francois Rousselet in which Deepika Padukone and Indian sportswomen including hockey player Rani Rampal and surfer Ishita Malaviya play hard, pushing girls to take up sport in a market where Nike had advertised mostly around cricket. Wieden+Kennedy's first Nike India work after winning the account in 2015; it ran on TV, outdoor and digital.
Agency: Wieden+Kennedy. Talent: Deepika Padukone, Rani Rampal, Ishita Malaviya.
Agencies
Credited on Nike's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Wieden+Kennedy | 1 campaign | 13 Jul 2016 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against sportswear peers
Confirmed deals only. The full sportswear leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Nike | 188 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| adidas | 276 | 3 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| Puma India | 205 | 3 | 4 | Kabaddi, hockey, tennis and more | 17 Apr 2026 |
| Umbro | 130 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
| Macron | 95 | 1 | 0 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Nike doesn't
| Property | Peers on it |
|---|---|
| Al-Ahli Saudi | adidas, Puma India, Umbro |
| U Mumba | adidas, Puma India |
| East Bengal | adidas, Umbro |
| Royal Challengers Bengaluru | adidas, Puma India |
| FC Goa | adidas, Umbro |
| Al-Arabi SC (Qatar) | adidas, Puma India |
| Mohun Bagan Super Giant | adidas |
| Odisha | Puma India |
Questions people ask
What does Nike sponsor?
Nike has 188 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then football, including Germany national football team, Beşiktaş J.K., Deportivo de A Coruña. The latest is dated 2027.
Who are Nike's brand ambassadors in 2026?
Campaigns since April 2025 feature Shubman Gill, Carlos Alcaraz, Shreyas Iyer. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Nike's campaigns?
Credited on Nike campaigns: Wieden+Kennedy (1 campaign, latest 13 Jul 2016).
Does Nike sponsor cricket?
Yes. Nike has 2 confirmed cricket deals on record.
Know when Nike signs something new
One email when Nike or a sportswear rival signs a sponsorship, an ambassador or a campaign.
Work at Nike? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.