Zee Entertainment
The company behind Zee TV, with 41 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 17 Aug 2026
A brand campaign that reframes the channel's 'Mi Marathi' idea around ambition and individual expression rather than language and geography. Two films carried it, one with Hrushikesh Joshi on tradition adapting to the times, one with Mahesh Manjrekar on a father backing his son's business. The channel extended it into show storylines, on-ground work, outdoor and social.
Talent: Mahesh Manjrekar, Hrushikesh Joshi.
Associate · Event · 2026
Associate; billed as special partner by MediaNews4U.
Associate · Event · 2026
Associate; billed as special partner by MediaNews4U.
Beverage · Event · 2026
Official sponsor and energy drink partner, powering the Viewers' Choice Song of the Year category; second consecutive year.
Associate · Event · 2026
Associate; billed as special partner by MediaNews4U.
Title · Event · 2026
Presented by; the name reads Maruti Suzuki presents 24th Zee Cine Awards 2026.
Associate · Event · 2026
Associate; billed as special partner by MediaNews4U.
Integrated campaign · 10 Jun 2025
The Tamil cut of ZEE's seven-film 'Aapka Apna ZEE' series, built to make the channel feel like a member of the household rather than a broadcaster. Each of the seven regional films was shot in its own cultural setting and released across ZEE's TV and digital platforms.
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Rebrand · 9 Jun 2025
A new brand identity for the Telugu channel, launched during the telecast of the 23rd Zee Cine Awards with seven films premiering at once across ZEE's TV and digital platforms. The work leaned on Telugu landscapes and rituals to position the channel as a daily companion rather than a channel.
Title · Event · 2025
Presenting sponsor; the name reads Maruti Suzuki presents ZEE Cine Awards 2025.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Co-powered · Event · 2025
Co-powered by.
Co-powered · Event · 2025
Co-powered by.
Partner · Event · 2025
Sponsor; tier not stated in the release.
Sports · 29 Nov 2024
Zee Entertainment's marketing campaign for the third season of DP World ILT20, fronted by cricketers David Warner and Jason Holder alongside actors Deven Bhojani and Anand Tiwari, built around the tagline 'Duniya bhar ke T20 heroes aa rahe hain' ahead of the January 2025 tournament, airing on Zee's channels and ZEE5.
Talent: David Warner, Jason Holder, Deven Bhojani, Anand Tiwari.
Digital/social · 19 Nov 2024
A brand campaign positioning ZEE's television characters as 'Dilfluencers' -- more trusted than social-media influencers -- fronted by Jackie Shroff, built around the hashtag #SachTohYehiHai and the philosophy 'Aaj Likhenge Kal' (seize today, shape tomorrow).
Talent: Jackie Shroff.
Integrated campaign · 26 Jul 2024
A listening campaign in which a fictional family, Sakshi and her relatives, stood in for Zee TV viewers and took their feedback straight to the channel's creative teams. It was teased with unbranded billboards across India before the film ran, and the channel said it would build its next content slate off what the campaign heard.
Banking · Event · 2024
Banking partner.
Associate · Event · 2024
Associate sponsor.
Partner · Event · 2024
Special partner.
Title · Event · 2024
Presenting sponsor; the name reads Maruti Suzuki Arena Presents 22nd Zee Cine Awards 2024.
Powered by · Event · 2024
Charged by.
Banking · Event · 2024
Official banking partner.
Co-powered · Event · 2024
Co-powered by.
Co-powered · Event · 2024
Co-powered by.
Title · Event · 2024
Exclusive title sponsor.
Partner · Event · 2024
Trusted partnership.
Co-powered · Event · 2024
Co-powered by.
Experiential · 14 Oct 2022
To launch the ninth season of the children's singing show, Zee TV ran a Music on Wheels bus through Bandra, Juhu and later Red Fort in Delhi, inviting passers-by to sing on board. It was supported by musical stairs, an Instagram filter and a radio station takeover, and one clip of a singing Mumbai policeman went viral.
Talent: Shankar Mahadevan, Anu Malik, Neeti Mohan, Bharti Singh.
Rebrand · 2 Nov 2017
To mark 25 years since the launch of Zee TV, India's first private satellite channel, ZEE unveiled a new corporate ideology, 'Extraordinary Together', with full-page newspaper advertisements thanking industry peers Sony Pictures, Sun TV, Viacom18 and Star India for growing Indian television together.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Presenting · Event · 2025
Co-presented by.
Partner · Event · 2024
Special partner.
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