Dabur × Zee Cine Awards, 2024

Regional · 31 Aug 2026

Instead of one film dubbed into other languages, Odonil made seven films, one for each of seven states, each written inside that state's own conversational habits. The shared idea is that a bathroom without a freshener quietly tells guests something about the host.

Digital/social · 19 Aug 2026

Dabur took Anu Malik's reality-television catchphrase 'aag laga di' and turned it around into 'aag bujha di' for a digital-first acidity campaign, with Malik himself in it.

Talent: Anu Malik.

Digital/social · 17 Aug 2026

An Independence Day anthem film built around the refrain 'Yeh hi toh Desh Ke Lal hain', celebrating a generation that questions convention and defines success on its own terms, extended into a 'Pass the Desh Ke Lal Hook Step Challenge' on Instagram Reels designed to generate a chain of creator- and audience-led content.

Agency: Kandid Kanvass.

Integrated campaign · 2026

A multi-year Dabur Red platform that began as the #SabkoChabaaJaayenge campaign and evolved into 'Chaabaatey Raho', running character-led 'Chaubey Ji' creative that touched cricket, food and Bollywood-linked content over several years under the brand's oral-care marketing team.

Digital/social · 2026

A campaign for Dabur Herb'l Charcoal toothpaste that cast the Star Wars villain Darth Vader as the brand's fictional 'Chief Innovation Officer', pairing his pop-culture recognition with the toothpaste's black-to-white charcoal-whitening proposition.

Digital/social · 24 Sep 2025

Odomos used AI-generated storytelling and cohort targeting to move buyers from reacting to mosquitoes to expecting them, aiming the message at moments and places where people get bitten.

Ad film · 23 Sep 2025

Brand ambassador Deepika Padukone makes the case for oiling hair before a wash rather than after, trying to put an old habit back into a modern routine. Made with Ogilvy North.

Agency: Ogilvy North. Talent: Deepika Padukone.

Ad film · 30 Dec 2024

Odonil brought back its decade-old television commercial featuring Jasmin Bhasin, refreshed and timed to the new year, betting that recall of the original ad would do the selling.

Talent: Jasmin Bhasin.