Hamara Parivar
A listening campaign in which a fictional family, Sakshi and her relatives, stood in for Zee TV viewers and took their feedback straight to the channel's creative teams. It was teased with unbranded billboards across India before the film ran, and the channel said it would build its next content slate off what the campaign heard.
| Brand | Zee TV |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | TV, OOH, digital, social |
| Source | BestMediaInfo |
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