Zee TV
Zee TV sponsors 1 property, mostly film, and has 8 campaigns on record. 1 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Ambassadors
Talent named in Zee TV's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Jackie Shroff | Past | 19 Nov 2024 | 19 Nov 2024 |
| Anu Malik | Past | 14 Oct 2022 | 14 Oct 2022 |
| Shankar Mahadevan | Past | 14 Oct 2022 | 14 Oct 2022 |
| Neeti Mohan | Past | 14 Oct 2022 | 14 Oct 2022 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 17 Aug 2026
A brand campaign that reframes the channel's 'Mi Marathi' idea around ambition and individual expression rather than language and geography. Two films carried it, one with Hrushikesh Joshi on tradition adapting to the times, one with Mahesh Manjrekar on a father backing his son's business. The channel extended it into show storylines, on-ground work, outdoor and social.
Talent: Mahesh Manjrekar, Hrushikesh Joshi.
Integrated campaign · 10 Jun 2025
The Tamil cut of ZEE's seven-film 'Aapka Apna ZEE' series, built to make the channel feel like a member of the household rather than a broadcaster. Each of the seven regional films was shot in its own cultural setting and released across ZEE's TV and digital platforms.
Rebrand · 9 Jun 2025
A new brand identity for the Telugu channel, launched during the telecast of the 23rd Zee Cine Awards with seven films premiering at once across ZEE's TV and digital platforms. The work leaned on Telugu landscapes and rituals to position the channel as a daily companion rather than a channel.
Sports · 29 Nov 2024
Zee Entertainment's marketing campaign for the third season of DP World ILT20, fronted by cricketers David Warner and Jason Holder alongside actors Deven Bhojani and Anand Tiwari, built around the tagline 'Duniya bhar ke T20 heroes aa rahe hain' ahead of the January 2025 tournament, airing on Zee's channels and ZEE5.
Talent: David Warner, Jason Holder, Deven Bhojani, Anand Tiwari.
Digital/social · 19 Nov 2024
A brand campaign positioning ZEE's television characters as 'Dilfluencers' -- more trusted than social-media influencers -- fronted by Jackie Shroff, built around the hashtag #SachTohYehiHai and the philosophy 'Aaj Likhenge Kal' (seize today, shape tomorrow).
Talent: Jackie Shroff.
Show 3 more
Integrated campaign · 26 Jul 2024
A listening campaign in which a fictional family, Sakshi and her relatives, stood in for Zee TV viewers and took their feedback straight to the channel's creative teams. It was teased with unbranded billboards across India before the film ran, and the channel said it would build its next content slate off what the campaign heard.
Experiential · 14 Oct 2022
To launch the ninth season of the children's singing show, Zee TV ran a Music on Wheels bus through Bandra, Juhu and later Red Fort in Delhi, inviting passers-by to sing on board. It was supported by musical stairs, an Instagram filter and a radio station takeover, and one clip of a singing Mumbai policeman went viral.
Talent: Shankar Mahadevan, Anu Malik, Neeti Mohan, Bharti Singh.
Rebrand · 2 Nov 2017
To mark 25 years since the launch of Zee TV, India's first private satellite channel, ZEE unveiled a new corporate ideology, 'Extraordinary Together', with full-page newspaper advertisements thanking industry peers Sony Pictures, Sun TV, Viacom18 and Star India for growing Indian television together.
Marketing leadership
As reported in the trade press, with the date and the article.
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Zee TV | 1 | 1 | 8 | Film | 17 Aug 2026 |
| Star Sports | 11 | 11 | 7 | Cricket | 14 Aug 2026 |
| The Times of India | 8 | 8 | 11 | Running and fitness | 18 May 2026 |
| Crunchyroll | 2 | 5 | 0 | Culture, arts and literature | 2026 |
| Mirchi | 6 | 8 | 0 | Culture, arts and literature | 2026 |
Where peers sponsor and Zee TV doesn't
| Property | Peers on it |
|---|---|
| Goafest | Star Sports, The Times of India |
| Comic Con India | Crunchyroll, Mirchi |
| Tata Mumbai Marathon | The Times of India, Mirchi |
| TCS World 10K Bengaluru | The Times of India, Mirchi |
| Vedanta Delhi Half Marathon | The Times of India, Mirchi |
| Battlegrounds Mobile India Masters Series | Star Sports, Crunchyroll |
| International Film Festival of India (IFFI), Goa | Star Sports |
| Serendipity Arts Festival | The Times of India |
Questions people ask
What does Zee TV sponsor?
Zee TV has 1 confirmed sponsorship property on record, mostly in film, including Filmfare Awards. The latest is dated 17 Aug 2026.
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