Sa Re Ga Ma Pa Li'l Champs season 9 launch campaign
To launch the ninth season of the children's singing show, Zee TV ran a Music on Wheels bus through Bandra, Juhu and later Red Fort in Delhi, inviting passers-by to sing on board. It was supported by musical stairs, an Instagram filter and a radio station takeover, and one clip of a singing Mumbai policeman went viral.
| Brand | Zee TV |
|---|---|
| Agency | Not named |
| Talent | Shankar Mahadevan, Anu Malik, Neeti Mohan, Bharti Singh |
| Channels | on-ground, social, radio, TV |
| Source | BestMediaInfo |
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