Dilfluencers (#SachTohYehiHai)
A brand campaign positioning ZEE's television characters as 'Dilfluencers' -- more trusted than social-media influencers -- fronted by Jackie Shroff, built around the hashtag #SachTohYehiHai and the philosophy 'Aaj Likhenge Kal' (seize today, shape tomorrow).
| Brand | Zee TV |
|---|---|
| Agency | Not named |
| Talent | Jackie Shroff |
| Channels | TV, digital, social |
| Source | MediaNews4U |
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