DDB Mudra
Named on 36 campaigns for 22 brands on BrandMap.
Clients
Brands this agency is named with, most work first.
Show all 22 clients
Campaigns
Newest first, with what our re-check found on each source.
Digital/social · 19 Mar 2026
A digital film argues that women use day pads at night, lose sleep checking for stains and doze off the next day; it pitches Secure Nights' NightLock technology and wider back on YouTube, Meta and OTT.
Agency: DDB Mudra.
Rebrand · 5 Nov 2025
Mars Wrigley reformulated Galaxy, redesigned the pack and signed Mrunal Thakur as the new face, pitching the bar at Indian women as permission to take a moment for themselves rather than a shared treat.
Agency: DDB Mudra Group. Talent: Mrunal Thakur.
Festive · 8 Oct 2025
Two festive TVCs by DDB Mudra Group: one for the Endura Pro mixer grinder with actor Rajat Kapoor, one for the Svachh gas stove, sketching cook personalities such as the host who welcomes surprise guests and the cricket fan who never misses a six. Rolled out on TV, digital and social.
Agency: DDB Mudra Group. Talent: Rajat Kapoor.
Purpose · 30 Sep 2025
A social-experiment film for Daughters' Day returns to parents who had refused to let their sons appear in 2024's #BetaStayfreeLeAana ad, with creator Linda Fernandes leading the conversation; part of the five-year 'It's Just a Period' platform.
Agency: DDB Mudra. Talent: Linda Fernandes.
Festive · 7 Aug 2025
A Raksha Bandhan campaign for Myntra's quick-commerce M-Now built around brothers who forget to buy a gift; a WhatsApp bot fronted by actor Ahsaas Channa helps users pick a last-minute Rakhi gift, amplified through an Instagram film and QR codes on creative.
Agency: DDB Mudra. Talent: Ahsaas Channa.
Launch · 1 Aug 2025
A brand film in which chef Sanjeev Kapoor works the McDonald's counter and introduces a fitness-minded customer and his younger brother to the plant-based Protein Plus Slice, developed with CSIR-CFTRI, under the 'Real Food, Real Good' platform.
Agency: DDB Mudra. Talent: Sanjeev Kapoor.
Integrated campaign · 13 Jun 2025
The India launch platform for Meta AI, built on the everyday question of what you will do today. Six regional slice-of-life films showed the assistant inside WhatsApp, Facebook and Instagram, backed by contextual YouTube ads, regional billboards in Delhi and Lucknow, and twelve creators across cities.
Agency: DDB Mudra.
Ad film · 27 Mar 2025
A K-drama-styled TVC for the limited-time Korean Range in which a woman's husband turns into a slow-motion Korean drama lead across the table as her son brings the new Korean burgers; ran on TV, digital and in-store.
Agency: DDB Mudra.
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Launch · 27 Mar 2025
HUL brought Unilever's global Twister stick to India in two flavours and built a multi-media campaign around a swirling 'Twister World', plus a consumer promotion film. Aimed at young buyers looking for a low-calorie summer refresher.
Agency: DDB Mudra Group.
Ad film · 20 Feb 2025
A DDB Mudra-made film for Narayana Aditi Health Insurance that leans on only the colloquial exclamations 'ayyo' and 'oh' to show a family's relief at being covered for a medical bill, aimed at positioning the plan as affordable insurance for the 'missing middle'.
Agency: DDB Mudra.
Launch · 27 Jan 2025
Film by DDB Mudra for the Solitaire One natural-diamond collection that braids three love stories around the moment of finding 'The One', fronted by ambassador Alia Bhatt.
Agency: DDB Mudra. Talent: Alia Bhatt.
Ad film · 21 Oct 2024
Flipkart's quick commerce app turned rivals' stock line 'get it in minutes' into a free plug for itself, with chess grandmaster Viswanathan Anand slowly working out that every competitor saying 'in minutes' is naming Flipkart Minutes. Framed as a thank-you note to the competition.
Agency: DDB Mudra Group. Talent: Viswanathan Anand.
Launch · 5 Oct 2024
A 360-degree festive-season launch for the McCrispy Chicken and Crispy Veggie burgers, with a TVC in which the crunch of one bite pulls an astronaut brother and then his boss down from the roof; the crunch sound is the campaign's device.
Agency: DDB Mudra.
Regional · 27 Aug 2024
A South-market launch of Crispy Fried Chicken fronted by Kannada star Kiccha Sudeep, with a TVC in which police interrogating him at his ransacked home get distracted by the crunch of the chicken; follows earlier southern tie-ups with Rashmika Mandanna and Jr NTR.
Agency: DDB Mudra. Talent: Kiccha Sudeep.
Ad film · 27 Aug 2024
A TVC pairing Anil Kapoor and daughter Sonam Kapoor to deliver Johnson's Baby's promise of baby-safe ingredients from day one, following 2023's 'Promise, Pehle Pal Se' and the Mother's Day film 'The Long Wait for Day 1' on IVF, adoption and preterm journeys.
Agency: DDB Mudra. Talent: Anil Kapoor, Sonam Kapoor.
Purpose · 24 Jul 2024
An educational campaign built around two TVCs, 'Lucky Draw' and 'Chase', teaching first-time online shoppers to check reviews and product photos before buying and explaining Meesho's easy-return and refund policy.
Agency: DDB Mudra.
Ad film · 6 Jul 2024
A Gen Z-aimed film for the McSavers+ value menu, where a snack plus a Coke Float priced below the snack alone baffles two teenagers at the counter and then hits Isaac Newton on the head under his tree. Made by DDB Mudra Group around the line 'Value so good, it doesn't add up'.
Agency: DDB Mudra Group.
Integrated campaign · 6 Jul 2024 · Reported value Rs 69
A Gen Z value campaign for Rs 69 snack-plus-Coke combos built on the maths gag 65+49=69, with a TVC in which Isaac Newton is hit by a Chicken Surprise burger under his tree and the line 'Value so good, it doesn't add up'.
Agency: DDB Mudra.
Sports · 30 May 2024
A T20 World Cup 2024 campaign built around 'Mothers of India' supporting Team India, fronted by a character called 'Mummyji' played by Ayesha Raza, conceptualised and produced by DDB Mudra and released on Dream11's YouTube channel, other digital platforms and social media.
Agency: DDB Mudra. Talent: Ayesha Raza.
Ad film · 3 May 2024
A TVC marking 75 years of the Prestige pressure cooker, in which a family cooks their grandmother's biryani recipe across generations of Prestige cookers, from the Flip On Triply to the Nakshatra Svachh models. Created by DDB Mudra.
Agency: DDB Mudra.
Launch · 15 Apr 2024 · Reported value Rs 50,
Oral-B signed cricketer Rohit Sharma as brand ambassador to launch the Criss Cross toothbrush from Rs 50, on the argument that buyers assume every toothbrush cleans the same way. Conceptualised by DDB Mudra.
Agency: DDB Mudra. Talent: Rohit Sharma.
Purpose · 16 Oct 2023
A World Sight Day launch of colour-enhancement modes on the McDelivery app and website so colour-blind customers can see food images in their real hues. The film follows a red-green colour-blind photographer through a day of shooting; comedian Kenny Sebastian, who is colour blind, fronted the push. Third instalment of the EatQual inclusion platform, made with DDB Mudra Group.
Agency: DDB Mudra Group. Talent: Kenny Sebastian.
Ad film · 25 Aug 2023
A TVC by DDB Mudra Group in which brand ambassador Kartik Aaryan berates a friend for not knowing his McDonald's order and then launches the meal himself, under the global Famous Orders platform; it followed the 2021 Rashmika Meal. Directed by Vivek Dubey, produced by K Films.
Agency: DDB Mudra Group. Talent: Kartik Aaryan.
Integrated campaign · 22 Mar 2023
TVC and 360-degree launch campaign for Airtel 5G Plus focused on speed, technology and lower environmental impact of the network. The TVC was dubbed in 12 languages and localized nationally.
Agency: DDB Mudra.
Ad film · 23 Jan 2023
Three DDB Mudra Group films on messy everyday moments under the line 'You've got this. We've got you', opening with a young woman whose cab keeps cancelling while she orders at the counter until the crew adds an Oreo McFlurry. The first film, released in late December 2022, had 70 million-plus views across platforms.
Agency: DDB Mudra Group.
Festive · 24 Nov 2022
Integrated campaign by DDB Mudra Group for the men's ethnic-wear line (sherwanis, kurtas, bundis, jackets) built on the joy of shopping for festive and wedding clothes together with family; a film for theatres plus print, outdoor and digital.
Agency: DDB Mudra.
Ad film · 18 Nov 2022
The third edition of RummyCircle's '#RahoEkKadamAage' campaign, conceptualised by DDB Mudra, with two ad films starring Hrithik Roshan built around foresight and strategic thinking ('Chaar Kadam Aage Socho Aur Raho Ek Kadam Aage'), running across TV, digital, OOH and social.
Agency: DDB Mudra. Talent: Hrithik Roshan.
Festive · 14 Oct 2022
A festive digital film by DDB Mudra showing three chains of situations in which a compliment passes from one person to the next, released with a new range of Sonata fashion watches.
Agency: DDB Mudra.
Integrated campaign · 13 Oct 2022
Meta's first campaign in India to market Facebook, Instagram and WhatsApp as one company brand, a year after the rename. Four creatives told stories of young Indians using Reels and AR to chase an interest or build a business, released in phases over two months.
Agency: DDB Mudra.
Regional · 30 Sep 2022
A Chennai-market-only ad film starring cricketer Ravichandran Ashwin and Tamil comedians Jagan Krishnan and Vikram Arul Vidyapathi, using a past-versus-present device to push buyers to choose their own car insurer instead of the one bundled by the dealership.
Agency: DDB Mudra. Talent: Ravichandran Ashwin, Jagan Krishnan, Vikram Arul Vidyapathi.
Ad film · 9 Aug 2022
The Raksha Bandhan film for the Gulf Superfleet Suraksha Bandhan programme. A sister, about to marry, asks her brother to sign up for Gulf's trucker healthcare cover as her rakhi gift. The on-ground drive behind it reached over 10,000 truckers across 12 cities.
Agency: DDB Mudra.
Sponsorship activation · 18 Apr 2022
NPCI's first IPL campaign, five films with fast bowler Ishant Sharma showing RuPay On-The-Go working through smartwatches, keychains, mobile stickers and wristbands. Harsha Bhogle and Virender Sehwag carried it on Twitter. DDB Mudra created it.
Agency: DDB Mudra. Talent: Ishant Sharma, Harsha Bhogle, Virender Sehwag.
Integrated campaign · 3 Mar 2022
Teen skincare campaign arguing a pimple is just a breakout and nothing to reorganise your life around. The film ran digital-first and was extended across media as an integrated programme.
Agency: DDB Mudra.
Integrated campaign · 11 Oct 2021
Instagram's first brand campaign in India, made with DDB Mudra, built on the idea that young people are still working out who they are. It ran for ten weeks on TV through the IPL and the T20 World Cup plus digital, outdoor and experiential, in eight Indian languages, and cast emerging Reels creators including Saurabh Ghadge, Karan Sonawane and Shayan Roy.
Agency: DDB Mudra. Talent: Saurabh Ghadge, Karan Sonawane, Meethika Dwivedi, Shantanu Dhope, Shayan Roy.
Integrated campaign · 2 Oct 2021
First phase of a multimedia push for Hindware's MaxX Silence IoT chimneys. In the film a husband cooking brunch sets the food burning and his wife, instead of correcting him, quietly turns the chimney up from her phone, playing the silent-operation claim as a comfortable silence between a newly married couple.
Agency: DDB Mudra Group.
Rebrand · 17 Mar 2021
DDB Mudra's series of quirky films introducing POCO's new mascot and 'Made of Mad' brand identity, built to break the sameness of smartphone advertising for millennial and Gen Z buyers.
Agency: DDB Mudra.
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