Yeh Sabka Dream Hai
A T20 World Cup 2024 campaign built around 'Mothers of India' supporting Team India, fronted by a character called 'Mummyji' played by Ayesha Raza, conceptualised and produced by DDB Mudra and released on Dream11's YouTube channel, other digital platforms and social media.
| Brand | Dream11 |
|---|---|
| Agency | DDB Mudra |
| Talent | Ayesha Raza |
| Channels | digital, social |
| Source | Financial Express |
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