Made of Mad (new brand identity)
DDB Mudra's series of quirky films introducing POCO's new mascot and 'Made of Mad' brand identity, built to break the sameness of smartphone advertising for millennial and Gen Z buyers.
| Brand | Poco India |
|---|---|
| Agency | DDB Mudra |
| Talent | Not named |
| Channels | social |
| Source | MediaNews4U |
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|---|---|---|---|---|
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More from Poco India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| POCO Cameras. True To Life.Ad film · 11 Jul 2026 | Ad film | – | 11 Jul 2026 |
| Xceed Your Limits (Akshay Kumar, POCO X7)Launch · 8 Jan 2025 | Launch | – | 8 Jan 2025 |
| #LoadedWithMoreDigital/social · 9 Apr 2024 | Digital/social | – | 9 Apr 2024 |
| #TheUltimatePredatorLaunch · 17 Jan 2024 | Launch | Media.Monks India | 17 Jan 2024 |
| #MadeOfMad brand campaign 2022Integrated campaign · 22 Mar 2022 | Integrated campaign | MediaMonks | 22 Mar 2022 |