Oral-B Criss Cross with Rohit Sharma
Oral-B signed cricketer Rohit Sharma as brand ambassador to launch the Criss Cross toothbrush from Rs 50, on the argument that buyers assume every toothbrush cleans the same way. Conceptualised by DDB Mudra.
| Brand | Procter & Gamble India |
|---|---|
| Agency | DDB Mudra |
| Talent | Rohit Sharma |
| Channels | Not named |
| Source | exchange4media |
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