The Rakhi Pledge
A Raksha Bandhan campaign for Myntra's quick-commerce M-Now built around brothers who forget to buy a gift; a WhatsApp bot fronted by actor Ahsaas Channa helps users pick a last-minute Rakhi gift, amplified through an Instagram film and QR codes on creative.
| Brand | Myntra |
|---|---|
| Agency | DDB Mudra |
| Talent | Ahsaas Channa |
| Channels | digital, social |
| Source | exchange4media |
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