Minutes 'Thank You' film with Viswanathan Anand
Flipkart's quick commerce app turned rivals' stock line 'get it in minutes' into a free plug for itself, with chess grandmaster Viswanathan Anand slowly working out that every competitor saying 'in minutes' is naming Flipkart Minutes. Framed as a thank-you note to the competition.
| Brand | Flipkart |
|---|---|
| Agency | DDB Mudra |
| Talent | Viswanathan Anand |
| Channels | digital |
| Source | exchange4media |
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