Ayyo to Oh (Narayana Aditi Health Insurance)
A DDB Mudra-made film for Narayana Aditi Health Insurance that leans on only the colloquial exclamations 'ayyo' and 'oh' to show a family's relief at being covered for a medical bill, aimed at positioning the plan as affordable insurance for the 'missing middle'.
| Brand | Narayana Aditi |
|---|---|
| Agency | DDB Mudra |
| Talent | Not named |
| Channels | Not named |
| Source | Exchange4media |
More from DDB Mudra
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Kenvue India (Neutrogena, Listerine, Stayfree) | Stayfree Secure Nights digital filmDigital/social · 19 Mar 2026 | Digital/social | DDB Mudra | 19 Mar 2026 |
| Galaxy | New Galaxy relaunch with Mrunal ThakurRebrand · 5 Nov 2025 | Rebrand | DDB Mudra Group | 5 Nov 2025 |
| Prestige | Celebrating Every Kind of Cook (Shubutsav)Festive · 8 Oct 2025 | Festive | DDB Mudra Group | 8 Oct 2025 |
| Kenvue India (Neutrogena, Listerine, Stayfree) | From Rejections to Conversations (Daughters' Day 2025)Purpose · 30 Sep 2025 | Purpose | DDB Mudra | 30 Sep 2025 |
| Myntra | The Rakhi PledgeFestive · 7 Aug 2025 | Festive | DDB Mudra | 7 Aug 2025 |
| McDonald's India (Westlife + CPRL franchisees) | Protein Plus with Chef Sanjeev KapoorLaunch · 1 Aug 2025 | Launch | DDB Mudra | 1 Aug 2025 |
| Meta India (Instagram, WhatsApp) | Aaj Kya Karoge?Integrated campaign · 13 Jun 2025 | Integrated campaign | DDB Mudra | 13 Jun 2025 |
| McDonald's India (Westlife + CPRL franchisees) | Your Favourites, But Make It KoreanAd film · 27 Mar 2025 | Ad film | DDB Mudra | 27 Mar 2025 |
More from Narayana Aditi
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Apno Ki FikrIntegrated campaign · 26 Sep 2024 | Integrated campaign | – | 26 Sep 2024 |
| Find the Superhero WithinPurpose · 16 Oct 2022 | Purpose | – | 16 Oct 2022 |




