RuPay. Be On-The-Go
NPCI's first IPL campaign, five films with fast bowler Ishant Sharma showing RuPay On-The-Go working through smartwatches, keychains, mobile stickers and wristbands. Harsha Bhogle and Virender Sehwag carried it on Twitter. DDB Mudra created it.
| Brand | NPCI (RuPay, UPI, BHIM) |
|---|---|
| Agency | DDB Mudra |
| Talent | Ishant Sharma, Harsha Bhogle, Virender Sehwag |
| Channels | TV, OTT, digital, social |
| Source | exchange4media |
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