Aaj Kya Karoge?
The India launch platform for Meta AI, built on the everyday question of what you will do today. Six regional slice-of-life films showed the assistant inside WhatsApp, Facebook and Instagram, backed by contextual YouTube ads, regional billboards in Delhi and Lucknow, and twelve creators across cities.
| Brand | Meta India (Instagram, WhatsApp) |
|---|---|
| Agency | DDB Mudra |
| Talent | Not named |
| Channels | digital, OOH, social |
| Source | MediaNews4U |
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