We Are In The Making
Instagram's first brand campaign in India, made with DDB Mudra, built on the idea that young people are still working out who they are. It ran for ten weeks on TV through the IPL and the T20 World Cup plus digital, outdoor and experiential, in eight Indian languages, and cast emerging Reels creators including Saurabh Ghadge, Karan Sonawane and Shayan Roy.
| Brand | Meta India (Instagram, WhatsApp) |
|---|---|
| Agency | DDB Mudra |
| Talent | Saurabh Ghadge, Karan Sonawane, Meethika Dwivedi, Shantanu Dhope, Shayan Roy |
| Channels | TV, digital, OOH, on-ground |
| Source | exchange4media |
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