Gulf Oil
Gulf Oil has 10 campaigns on record and no confirmed sponsorships yet.
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Ambassadors
Talent named in Gulf Oil's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| MS Dhoni | Current | 12 Apr 2022 | 1 Sep 2026 |
| Smriti Mandhana | Past | 1 Nov 2023 | 1 Nov 2023 |
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 1 Sep 2026
New positioning platform for Gulf Pride built on the insight 'Sapna CC dekh kar nahi aata': young riders whose ambition outruns their small-cc bikes. MS Dhoni fronts a 360 rollout across TV, digital, social, retail and on-ground, extended by an MTV Hustle Season 5 partnership and a #BehadStories search for real riders. Conceptualised and directed by Curativity.
Agency: Curativity. Talent: MS Dhoni.
Integrated campaign · 17 Apr 2025
360-degree relaunch of Gulf Pride with an API SP formulation and new packaging, told as a love story between a rider and his first bike, with MS Dhoni in a romantic-biker role. TVC directed by Punit Malhotra and produced by Dharma 2.0; ran on TV, digital and retail with BTL, trade and mechanic outreach.
Talent: MS Dhoni.
Sponsorship activation · 20 Mar 2024
IPL 2024 activation with Chennai Super Kings in which Gulf chose not to feature CSK players in its ads, launching instead a digital announcer film in which MD Ravi Chawla gives the squad 'the gift of time' and invites the fan army to create the ads themselves.
Talent: MS Dhoni.
Other · 23 Nov 2023
Radio extension of the Gulf formula SUV 'Be Unstoppable on every terrain' film with Hardik Pandya: BIG FM RJs Khurafati Nitin, Puneet and Shekar Basha 'disappeared' after a car-service visit and returned with stories of an unstoppable road trip, plus mechanic conversations and listener stories.
Ad film · 1 Nov 2023
Humorous film for Gulf Pride Scooter Plus with cricketer Smriti Mandhana, teased by influencers holding placards asking to borrow her scooter, positioning Gulf as a brand that solves everyday rider problems with a light touch.
Talent: Smriti Mandhana.
Show 5 more
Sponsorship activation · 24 Oct 2023
Gulf put its Syntrac motorcycle oil brand on the Chai-Pakoda breakfast rides that lead up to India Bike Week, taking the tenth edition's ride series to Bengaluru. Over 268 riders covered 35 km from Hebbal to Devanahalli after a compulsory safety briefing, with Gulf supplying fluorescent safety jackets.
Purpose · 31 Aug 2023
The fifth Raksha Bandhan edition of Gulf's trucker welfare campaign, tied to the protection promise of Gulf Superfleet Turbo Plus. Gulf handed out 10,000 portable water purifiers, installed community purifiers at transport hubs from Kalamboli and Ludhiana to Varanasi, and opened a free health and eye clinic at Navi Mumbai Transport Nagar.
Ad film · 30 Nov 2022
Ad film for the relaunch of Gulf XHD Supreme+ 15W-40 tractor engine oil and its 1,000-hour drain interval, casting the product as the Dhoni among tractor oils for farmers, retailers and mechanics. Conceptualised by OPN Advertising and produced by Bubblewrap Films.
Agency: OPN Advertising. Talent: MS Dhoni.
Ad film · 9 Aug 2022
The Raksha Bandhan film for the Gulf Superfleet Suraksha Bandhan programme. A sister, about to marry, asks her brother to sign up for Gulf's trucker healthcare cover as her rakhi gift. The on-ground drive behind it reached over 10,000 truckers across 12 cities.
Agency: DDB Mudra.
Integrated campaign · 12 Apr 2022
A south-India campaign for the cricket season in which MS Dhoni plays a mechanic opposite Tamil comedian Dheena and speaks Tamil and Telugu on screen for the first time for the brand. The films carried Gulf Superfleet Turbo+, Gulf Superfleet Dura Max and Gulf Pride, and were directed by Bharadwaj of Slingshot Films.
Agency: OPN Advertising, DDB Mudra. Talent: MS Dhoni, Dheena.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2023
Secondary shirt sponsor of Williams, 2023–present.
Agencies
Credited on Gulf Oil's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Curativity | 1 campaign | 1 Sep 2026 |
| OPN Advertising | 1 campaign | 30 Nov 2022 |
| DDB Mudra | 1 campaign | 9 Aug 2022 |
| OPN Advertising, DDB Mudra | 1 campaign | 12 Apr 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Gulf Oil | 0 | 1 | 10 | – | 1 Sep 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Gulf Oil doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
Who are Gulf Oil's brand ambassadors in 2026?
Campaigns since April 2025 feature MS Dhoni. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Gulf Oil's campaigns?
Credited on Gulf Oil campaigns: Curativity (1 campaign, latest 1 Sep 2026); OPN Advertising (1 campaign, latest 30 Nov 2022); DDB Mudra (1 campaign, latest 9 Aug 2022).
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