Myntra
Myntra sponsors 2 properties, mostly cricket, then film, and has 7 campaigns on record. 3 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2021
Front-of-shirt sponsor of Chennai Super Kings, 2021.
Co-branded campaign · Film · 2012
Myntra took Official Online Shopping Partner on Cocktail, its first film association: a Cocktail collection built off the three leads' wardrobes, with plaid shorts and aviators for Gautam and short dresses, hot pants and playsuits for Veronica and Meera, and a contest that sent five winners to meet Diana Penty. Founder Mukesh Bansal set out the reasoning.
Ambassadors
Talent named in Myntra's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Alia Bhatt | Current | 9 Apr 2026 | 9 Apr 2026 |
| Kiara Advani | Current | 16 Mar 2026 | 16 Mar 2026 |
| Karan Johar | Current | 16 Mar 2026 | 16 Mar 2026 |
| Orry | Current | 16 Mar 2026 | 16 Mar 2026 |
| Ahsaas Channa | Current | 7 Aug 2025 | 7 Aug 2025 |
| Zakir Khan | Past | 6 Mar 2024 | 6 Mar 2024 |
| Jacqueline Fernandez | Past | 6 Mar 2024 | 6 Mar 2024 |
| Khushi Kapoor | Past | 30 Aug 2023 | 30 Aug 2023 |
| Vedang Raina | Past | 30 Aug 2023 | 30 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 23 May 2026
Two comic films fronted by Tripti Dimri (an eye clinic, a skydiving plane) built to promote Myntra's End of Reason Sale, making the point that style and beauty matter even in mundane, everyday situations.
Talent: Tripti Dimri.
Ad film · 9 Apr 2026
Alia Bhatt's first campaign as brand ambassador for Myntra and Myntra Beauty, a film shot against the Myntra Beauty Glow Up Days event about not rationing your favourite beauty products, positioned to deepen engagement with Myntra's beauty shoppers.
Talent: Alia Bhatt.
Integrated campaign · 16 Mar 2026
A campaign fronted by Kiara Advani, with cameos from Karan Johar and Orry, about dressing for yourself rather than trends; it promotes Myntra's 'Fashion As YOU Like It' hub of international labels and its 'Freshly Found' widget for homegrown D2C brands.
Agency: Tilt Brand Solutions. Talent: Kiara Advani, Karan Johar, Orry.
Launch · 12 Nov 2025
The launch of Glitchez, an affordable label sitting inside Myntra FWD, ran as a fashion film that reworked Ritviz's indie track 'Udd Gaye' over a collage of Gen Z references, digital nostalgia and street styling from a catalogue of more than 15,000 styles.
Talent: Ritviz.
Festive · 7 Aug 2025
A Raksha Bandhan campaign for Myntra's quick-commerce M-Now built around brothers who forget to buy a gift; a WhatsApp bot fronted by actor Ahsaas Channa helps users pick a last-minute Rakhi gift, amplified through an Instagram film and QR codes on creative.
Agency: DDB Mudra. Talent: Ahsaas Channa.
Show 2 more
Ad film · 6 Mar 2024
Roadster's relaunch as The Roadster Life Co signed Zakir Khan and Jacqueline Fernandez as its ambassadors, the first woman to front the label. Two films shot against the Burj Khalifa, plus a set of ten and fifteen second cutdowns, argue that the jacket gets noticed before the car does.
Talent: Zakir Khan, Jacqueline Fernandez.
Integrated campaign · 30 Aug 2023
An outdoor campaign across more than fifty sites in four cities extending the FWD launch film with Khushi Kapoor and Vedang Raina, telling readers to look past the headline at the outfit and use FWD's image search to buy the whole look.
Agency: Ideas Farm. Talent: Khushi Kapoor, Vedang Raina.
Agencies
Credited on Myntra's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Tilt Brand Solutions | 1 campaign | 16 Mar 2026 |
| DDB Mudra | 1 campaign | 7 Aug 2025 |
| Ideas Farm | 1 campaign | 30 Aug 2023 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Myntra | 2 | 3 | 7 | Cricket | 23 May 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Myntra doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
What does Myntra sponsor?
Myntra has 2 confirmed sponsorship properties on record, mostly in cricket, then film, including Chennai Super Kings, Cocktail. The latest is dated 23 May 2026.
Who are Myntra's brand ambassadors in 2026?
Campaigns since April 2025 feature Alia Bhatt, Kiara Advani, Karan Johar, Orry, Ahsaas Channa. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Myntra's campaigns?
Credited on Myntra campaigns: Tilt Brand Solutions (1 campaign, latest 16 Mar 2026); DDB Mudra (1 campaign, latest 7 Aug 2025); Ideas Farm (1 campaign, latest 30 Aug 2023).
Does Myntra sponsor cricket?
Yes. Myntra has 1 confirmed cricket deal on record.
Know when Myntra signs something new
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