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LaunchIndia27 Mar 2025

Twister World

HUL brought Unilever's global Twister stick to India in two flavours and built a multi-media campaign around a swirling 'Twister World', plus a consumer promotion film. Aimed at young buyers looking for a low-calorie summer refresher.

BrandHindustan Unilever
AgencyDDB Mudra
TalentNot named
ChannelsTV, digital
Sourceexchange4media

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