EatQual 2.0
A World Sight Day launch of colour-enhancement modes on the McDelivery app and website so colour-blind customers can see food images in their real hues. The film follows a red-green colour-blind photographer through a day of shooting; comedian Kenny Sebastian, who is colour blind, fronted the push. Third instalment of the EatQual inclusion platform, made with DDB Mudra Group.
| Brand | McDonald's India (Westlife + CPRL franchisees) |
|---|---|
| Agency | DDB Mudra |
| Talent | Kenny Sebastian |
| Channels | digital, social |
| Source | Social Samosa |
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