Poco India
Poco India sponsors 2 properties, mostly tv and streaming, then film, and has 6 campaigns on record. 1 confirmed in 2026.
8 of 10 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 11 Jan 2025
Co-powered sponsor of Roadies season 20, with MTV's Vivek Mohan Sharma describing the product as integrated into the show's narrative.
Associate sponsor · Film · 2024
POCO Mobiles is billed in Singham Again's opening credits as a brand partner of the film.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Poco is listed among PRO NATION's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Integrated segment · YouTube · Undated
Poco India is on Geekyranjit's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Ambassadors
Talent named in Poco India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Akshay Kumar | Past | 8 Jan 2025 | 8 Jan 2025 |
| Hardik Pandya | Past | 17 Jan 2024 | 9 Apr 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 11 Jul 2026
A brand campaign that argues the perfect moment beats the perfect picture, with a film shot entirely on POCO phones about hostel nights, first paychecks and road trips; rolled out on digital and social for young creators and students.
Launch · 8 Jan 2025
Akshay Kumar signed as brand ambassador on the eve of the POCO X7 series launch, fronting the 'Xceed Your Limits' launch campaign under the brand's 'Made of MAD' line.
Talent: Akshay Kumar.
Digital/social · 9 Apr 2024 · Reported value Rs 59
A co-branded campaign with Taco Bell fronted by shared ambassador Hardik Pandya: Taco Bell's Rs 59 reloaded menu gave buyers a chance to win POCO phones, with the contest run on both brands' Instagram handles.
Talent: Hardik Pandya.
Launch · 17 Jan 2024
The launch campaign for the POCO X6 Pro, with cricketer Hardik Pandya cast as a predator moving through an urban tech jungle. POCO pitched it at the millennial and Gen Z 'POCO tribe' around the X series, its biggest line in India.
Agency: Media.Monks India. Talent: Hardik Pandya.
Integrated campaign · 22 Mar 2022
A MediaMonks film of young creators streaming, dancing and finding odd angles on life, celebrating the 'mad' spirit of POCO's users; digital-first across social with a television debut.
Agency: MediaMonks.
Show 1 more
Rebrand · 17 Mar 2021
DDB Mudra's series of quirky films introducing POCO's new mascot and 'Made of Mad' brand identity, built to break the sameness of smartphone advertising for millennial and Gen Z buyers.
Agency: DDB Mudra.
1 deal outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Poco is on TheRelaxingEnd's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Poco India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| MediaMonks | 2 campaigns | 17 Jan 2024 |
| DDB Mudra | 1 campaign | 17 Mar 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Poco India | 2 | 1 | 6 | TV and streaming | 11 Jul 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Poco India doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
What does Poco India sponsor?
Poco India has 2 confirmed sponsorship properties on record, mostly in tv and streaming, then film, including MTV Roadies Double Cross (season 20), Singham Again. The latest is dated 11 Jul 2026.
Which agency works on Poco India's campaigns?
Credited on Poco India campaigns: MediaMonks (2 campaigns, latest 17 Jan 2024); DDB Mudra (1 campaign, latest 17 Mar 2021).
Know when Poco India signs something new
One email when Poco India or a consumer electronics rival signs a sponsorship, an ambassador or a campaign.
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