Kia
Kia sponsors 2 properties, mostly business, tech and industry, then football, and has 3 campaigns on record. 3 confirmed in 2026.
5 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Driven By Partner of the News18 Rising Bharat Summit 2026.
Shirt sponsor · Team · 2018
Front-of-shirt sponsor of Bengaluru, 2018–2020.
Ambassadors
Talent named in Kia's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Bobby Deol | Current | 16 Dec 2025 | 16 Dec 2025 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 21 Aug 2026
Kia India released the first TVC for the new seven-seat Sorento hybrid AWD diesel SUV ahead of its India launch.
Sports · 17 Feb 2026
Kia India ran a fan-engagement activation tied to Kia's global FIFA World Cup 2026 partnership, framed around bringing fans' World Cup dreams closer.
Ad film · 16 Dec 2025
Kia India used Bollywood actor Bobby Deol to front a showcase film for the updated Kia Seltos, built around him taking the wheel of the SUV.
Talent: Bobby Deol.
5 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 28 Jul 2026
Kia is linked (kia.com) in the show notes of 1 episode on 2026-07-28, most recently 'Sharks flying and Tigers Tumbling on the Rugby League Journeymen!'.
In-video ad read · Podcast · 3 Nov 2025
Kia is promoted with a listener offer link (kia.com) in the show notes of 10 episodes between 2025-11-03 and 2025-12-08, most recently 'Advents-Tiramisu aus der Ostloge - Saison 25/26'.
Shirt sponsor · Team · 2004
Front-of-shirt sponsor of Udinese Calcio, 2004–2006.
2 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 11 Jun 2026
Kia is linked (kia.com) in the show notes of 13 episodes between 2026-06-11 and 2026-06-30, most recently 'Ben Stokes retires... so what next? New Zealand win the series & Ireland's famou'.
Integrated segment · YouTube · 2026
Kia is on Billie Eilish's YouTube sponsor wall, carried in 9 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Kia | 2 | 3 | 3 | Business, tech and industry | 21 Aug 2026 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Kia doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
Questions people ask
What does Kia sponsor?
Kia has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then football, including News18 Rising Bharat Summit, Bengaluru. The latest is dated 21 Aug 2026.
Who are Kia's brand ambassadors in 2026?
Campaigns since April 2025 feature Bobby Deol. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Kia signs something new
One email when Kia or an automotive rival signs a sponsorship, an ambassador or a campaign.
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