Week of 10 Aug 2026
33 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
India
28 campaigns
Launch · 10 Aug 2026
The Leela launched 'Melodies by The Leela', a sonic brand identity, debuting with 'A Living Raga', a 14-track commemorative album composed by Grammy-winning sarod maestros Amaan Ali Bangash and Ayaan Ali Bangash to mark the brand's fortieth anniversary.
Talent: Amaan Ali Bangash, Ayaan Ali Bangash.
Rebrand · 10 Aug 2026
Pepperfry repositioned from a furniture marketplace to a broader home-products marketplace under the philosophy 'Fashion for Your Home', with a redesigned logo and visual identity, fronted by new brand ambassadors Kiara Advani and Sidharth Malhotra.
Talent: Kiara Advani, Sidharth Malhotra.
Festive · 10 Aug 2026
Second run of the festive platform, from 11 August through October 2026, built on ownership offers: a three-month EMI holiday on the GLA and GLC, 6.99 per cent finance on select lines, trade-in benefits and a Key-to-Key upgrade programme on select GLE and GLS variants.
Rebrand · 11 Aug 2026
Tech Mahindra's first sonic brand identity, named 'TechM Ting' through an internal crowdsourcing campaign, translating its 'Scale at Speed' promise into an audio signature for voice interfaces, AI agents, offices, IVR, ringtones and events, including the Tech Mahindra Global Chess League.
Agency: BrandMusiq.
Digital/social · 11 Aug 2026
A digital-first micro-drama series that folds financial-preparedness messaging into a serialised family comedy format, aimed at making insurance planning part of everyday conversation.
Regional · 11 Aug 2026
A set of films for southern Indian audiences built on 'delightful disbelief': a sceptical father is walked through a hassle-free paint job by his son, showcasing site inspection, AI colour visualisation and a money-back guarantee.
Agency: Ogilvy India.
Sponsorship activation · 12 Aug 2026
Stable Money returned as title sponsor of KBC's 18th season on Sony Entertainment Television for a second year running, building an in-app 'KBC Contest' with a daily KBC-style question feeding a Golden Week shortlist and a 'Play and Win' quiz that can send users to the show's actual hot seat.
Sports · 12 Aug 2026
A three-film campaign for the 2026/27 Premier League season on JioStar, each film a celebrity superfan's monologue that turns out to be devotion to their football club rather than a romantic partner -- starring Tiger Shroff (Manchester United), Sanju Samson (Liverpool) and Riyan Parag (Manchester United), airing on JioHotstar and Star Sports Network.
Talent: Tiger Shroff, Sanju Samson, Riyan Parag.
Experiential · 12 Aug 2026 · Reported value rs24
A guerrilla outdoor stunt built around a boat went viral for Cars24 on social media; Gurugram police publicly denied issuing the Rs 50,000 traffic challan that circulated alongside the stunt and said the boat had been seized.
Experiential · 13 Aug 2026
The fourth season of The Hindu's annual city IP: a month of reader quizzes, an archival photo exhibition from the paper's 147-year archive, Moonlight Cinema on the coast, a heritage walk at Royapuram station, 5K and 10K runs and a closing food and music festival, pushed under #MadeOfChennai across print, digital and social.
Integrated campaign · 13 Aug 2026
MakeMyTrip partnered with India's Ministry of Tourism to launch more than 350 guided tours across roughly 60 Indian cities, expanding a longer-running relationship with the ministry (which dates to a 2023 push to showcase 600-plus offbeat destinations) into curated, bookable itineraries on the platform.
Festive · 13 Aug 2026
A rap video built for Independence Day, continuing ixigo's music-video approach to festive-calendar marketing on digital and social platforms.
Festive · 13 Aug 2026
An annual festive lending campaign offering reward bundles on personal and business loans, extended through August 2026 to ride the festive borrowing season.
Festive · 13 Aug 2026
An Independence Day print campaign built as a visual collage of homes across India, celebrating the colours that shape Indian homes and the people who live in them.
Regional · 14 Aug 2026
Onam campaign across Kerala with Pearle Maaney as 'Combo Rani', riffing on classic Onam food pairings such as puttu and kadala curry or chai and parippu vada to sell curated cookware-and-appliance combos at Pigeon outlets and stores.
Talent: Pearle Maaney.
Sports · 14 Aug 2026
A gold loan campaign fronted by brand ambassador Jasprit Bumrah, rolled out across key markets.
Talent: Jasprit Bumrah.
Festive · 14 Aug 2026 · Reported value Rs 2.20 lakh
A Kerala-market Onam festive offer, branded MG PONN, bundling purchase benefits worth up to Rs 2.20 lakh across the JSW MG Motor India range for the state's festive buying season.
Purpose · 14 Aug 2026
A fraud-awareness push starring HDFC Bank's social-media character Vigil Aunty alongside seven stand-up comedians in a seven-episode comedy special streaming on JioHotstar from August 15, 2026, urging customers to pause before reacting to suspicious digital requests, timed to India's 80th Independence Day.
Agency: Kinnect.
Festive · 14 Aug 2026
A multi-city outdoor campaign for Independence Day that celebrates regional weaves such as Patola, Pochampally, Mysore Silk, Jamdani and Bhagalpuri, each tied to its home city. The creative sells the Handloom Wash programme on Godrej's AI-powered front-load washing machines, tested on 25-plus Indian handloom fabrics.
Integrated campaign · 14 Aug 2026
Three Hindi, Telugu and Marathi family-banter films from Ogilvy in which younger relatives hand ENO to sceptical elders for gas, bloating and heaviness, widening the brand from acidity alone. Described as ENO's first shift in communication platform in nearly a decade; run 360 with the TV films, digital, influencers and outdoor.
Agency: Ogilvy India.
Festive · 14 Aug 2026
An 80th Independence Day campaign built on 80 little-known local stories from India's freedom struggle, sourced along Delhivery's delivery routes; collectible postcards attached to parcels carried a QR code linking to a digital archive of the stories.
Festive · 14 Aug 2026
A ten-day Onam festive push positioning Asianet as the original home of the festival for Kerala and the Malayali diaspora. It bundled film premieres including Vazha 2 and Drishyam 3 with Bigg Boss Agnipareeksha, the Star Singer season 10 finale, food shows Onaruchimelam and Onakalavara, and festive episodes of the channel's fiction slate, and was sold to advertisers as a single festive stage.
Integrated campaign · 15 Aug 2026
A campaign film directed by Sarah Thomas of STOM Productions for River's 'Made for Makers' platform, following solopreneurs in unconventional professions and positioning the River Indie scooter as a quiet, consistent companion to their work, alongside a documentary series and an on-ground event.
Agency: STOM Productions.
Launch · 15 Aug 2026
The second of JBL's two Independence Day week print campaigns, this one for the Bar 1300MK2 soundbar and built on the line 'Effortlessly Precise. Elegantly Wireless', selling detachable wireless surround speakers as home cinema.
Agency: Havas Creative India.
Festive · 15 Aug 2026
An Independence Day week print campaign for the JBL Live 780NC headphones and Live Beam 4 earbuds, reading independence as the freedom to choose what you listen to. The creative showed the products in white, green and orange colourways.
Agency: Havas Creative India.
Ad film · 15 Aug 2026
A film series for Gemini fronted by Shah Rukh Khan and written by Prasoon Joshi, pitching the assistant as a companion people can talk to in their own language rather than a tool. Aimed at users outside the English-speaking metros, made with McCann India and Nirvana Films and directed by Prakash Varma.
Agency: McCann India. Talent: Shah Rukh Khan.
Ad film · 15 Aug 2026
A humorous family film built around a direct-to-consumer promise: delivery, installation and exchange of the old appliance within four hours, on selected water purifiers, air purifiers and vacuum cleaners bought on the Eureka Forbes D2C platform. Launched in Delhi NCR with other metros to follow.
Regional · 15 Aug 2026
A south India campaign by Ogilvy for the Beautiful Homes Painting Service, built around a sceptical father whose son walks him through a painting job that finishes without the usual mess. The films work in regional family dynamics and cover the service's site inspection, AI colour visualiser and money-back guarantee.
Agency: Ogilvy India.
Gulf
5 campaigns
Digital/social · 10 Aug 2026
A public competition inviting members of the public to design the livery for flyadeal's 50th aircraft, framed as a chance to put a submitted design on a flying canvas across the airline's network. Entry mechanics and deadlines were hosted on the flyadeal website.
Sports · 11 Aug 2026
The league named the World Cup winner Andrés Iniesta its global ambassador, announcing it from the stage at the 2025-26 season awards night where Al Ain took most of the honours. The signing is aimed at the league's international profile.
Talent: Andrés Iniesta.
Integrated campaign · 13 Aug 2026
The tenth edition of the 30x30 challenge, running 31 October to 29 November 2026 and pitched as the largest and most community-focused yet. The programme keeps the four flagship mass-participation events, Dubai Run, Dubai Ride, Dubai Stand Up Paddle and Dubai Yoga, alongside Fitness Villages, 30 Fitness Hubs and thousands of free classes, and leans on digital channels to reach people who do not come to an event. More than 16 million people have taken part across the first nine editions.
Experiential · 14 Aug 2026
A travel-retail activation at Hamad International Airport in which one of nine numbered Toblerone Crystal Bars made by Swarovski was displayed at a pop-up in the South Node and auctioned through July 2026, with the full Doha proceeds going to the Education Above All Foundation's Assalam Schools in Qatar. Run with Mondelez World Travel Retail across participating airports.
Purpose · 14 Aug 2026
A summer awareness and engagement drive from Dubai's utility aimed at family cohesion and work-life balance among its staff and customers, run through DEWA's own channels during the school holidays.