Aag Bujha Di
Dabur took Anu Malik's reality-television catchphrase 'aag laga di' and turned it around into 'aag bujha di' for a digital-first acidity campaign, with Malik himself in it.
| Brand | Dabur |
|---|---|
| Agency | Not named |
| Talent | Anu Malik |
| Channels | digital, social |
| Source | Campaign India |
More from Dabur
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Bathroom mein Odonil nahi, toh aapki badnaami ho rahi hogi kahinRegional · 31 Aug 2026 | Regional | – | 31 Aug 2026 |
| Desh Ke LalDigital/social · 17 Aug 2026 | Digital/social | Kandid Kanvass | 17 Aug 2026 |
| Chaubey Ji / Chaabaatey RahoIntegrated campaign · 2026 | Integrated campaign | – | 2026 |
| #BlackForWhiteDigital/social · 2026 | Digital/social | – | 2026 |
| Dengue-Free India AI campaignDigital/social · 24 Sep 2025 | Digital/social | – | 24 Sep 2025 |
| Hair Washing Se Pehle, Dabur Amla Wali Oiling JiAd film · 23 Sep 2025 | Ad film | Ogilvy North | 23 Sep 2025 |
| Odonil nostalgia revival with Jasmin BhasinAd film · 30 Dec 2024 | Ad film | – | 30 Dec 2024 |
| #SurakshaBandhanFestive · 28 Aug 2024 | Festive | – | 28 Aug 2024 |