Aquaguard
Aquaguard has 7 campaigns on record and no confirmed sponsorships yet.
7 of 7 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Aquaguard's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shraddha Kapoor | Current | 21 Aug 2025 | 8 Aug 2026 |
| Madhuri Dixit | Past | 16 May 2022 | 16 May 2022 |
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 22 Aug 2026
Two branded-content films set inside the world and characters of TVF's Gram Chikitsalay: one turns an everyday exchange into a question about safe drinking water, the other uses a surprise repair bill to introduce Aquaguard's 4-Year Unconditional Warranty. It extends an ongoing Aquaguard-TVF partnership.
Ad film · 15 Aug 2026
A humorous family film built around a direct-to-consumer promise: delivery, installation and exchange of the old appliance within four hours, on selected water purifiers, air purifiers and vacuum cleaners bought on the Eureka Forbes D2C platform. Launched in Delhi NCR with other metros to follow.
Ad film · 8 Aug 2026
A film with Shraddha Kapoor that positions the Forbes SmartClean robotic vacuum as the household's new favourite, taking over daily cleaning with LiDAR navigation, obstacle detection, self-emptying and hot-water mop washing so the family gets its time back.
Talent: Shraddha Kapoor.
Ad film · 16 Jun 2026
A husband-wife exchange during a routine purifier service visit nudges viewers to check that the technician is fitting a genuine Aquaguard Nanopore Long-Life Filter, citing IIT Madras tests on ordinary filters. Backed by a free filter-check service via a toll-free number.
Agency: TBWA\Lintas.
Ad film · 21 Aug 2025
Shraddha Kapoor's first campaign for Eureka Forbes, personifying effortless 'Chakachak Clean' living with the Forbes SmartClean robotic vacuum that clears corners, glides under sofas, handles pet hair and wet-mops, all from a phone. It reframes cleaning as a health necessity rather than a chore.
Talent: Shraddha Kapoor.
Show 2 more
Launch · 16 May 2022
Madhuri Dixit plays both herself and a Dadi in a double role to launch Aquaguard's Active Copper + Zinc Booster technology, continuing the 'Jahan Aquaguard Hota Hai' line. Created by Taproot Dentsu.
Agency: Taproot Dentsu. Talent: Madhuri Dixit.
Rebrand · 18 Feb 2021
A full visual-identity overhaul for the company and its flagship Aquaguard brand. Aquaguard's new logo embeds a water droplet into a custom typeface; the corporate mark, dubbed 'Posibol', combines 'positive' and 'symbol'. Design by Bombay Design Centre; recorded as the landmark identity still in use.
Agency: Bombay Design Centre.
Agencies
Credited on Aquaguard's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| TBWA\Lintas | 1 campaign | 16 Jun 2026 |
| Taproot Dentsu | 1 campaign | 16 May 2022 |
| Bombay Design Centre | 1 campaign | 18 Feb 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against consumer electronics peers
Confirmed deals only. The full consumer electronics leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Aquaguard | 0 | 4 | 7 | – | 22 Aug 2026 |
| Lenovo / Motorola India | 4 | 5 | 12 | Culture, arts and literature | 21 Aug 2026 |
| Philips India (Versuni, Preethi) | 4 | 6 | 16 | TV and streaming | 17 Aug 2026 |
| Intel India | 5 | 4 | 2 | Business, tech and industry | 2026 |
| One Glint | 4 | 3 | 0 | Running and fitness | 2026 |
Where peers sponsor and Aquaguard doesn't
| Property | Peers on it |
|---|---|
| LEAP | Lenovo / Motorola India, Intel India |
| Comic Con India | Lenovo / Motorola India, Intel India |
| Bengaluru Tech Summit | Philips India (Versuni, Preethi), Intel India |
| Lollapalooza India | Lenovo / Motorola India, Intel India |
| India Mobile Congress | Intel India |
| Tata Mumbai Marathon | One Glint |
| TCS World 10K Bengaluru | One Glint |
| Vedanta Delhi Half Marathon | One Glint |
Questions people ask
Who are Aquaguard's brand ambassadors in 2026?
Campaigns since April 2025 feature Shraddha Kapoor. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Aquaguard's campaigns?
Credited on Aquaguard campaigns: TBWA\Lintas (1 campaign, latest 16 Jun 2026); Taproot Dentsu (1 campaign, latest 16 May 2022); Bombay Design Centre (1 campaign, latest 18 Feb 2021).
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