Desh Ke Lal
An Independence Day anthem film built around the refrain 'Yeh hi toh Desh Ke Lal hain', celebrating a generation that questions convention and defines success on its own terms, extended into a 'Pass the Desh Ke Lal Hook Step Challenge' on Instagram Reels designed to generate a chain of creator- and audience-led content.
| Brand | Dabur |
|---|---|
| Agency | Kandid Kanvass |
| Talent | Not named |
| Channels | digital, social |
| Source | Passionate In Marketing |
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