Kasavu, Trusted by Kerala (Onam)
An Onam activation in Kochi built on the brand's 'Handloom Dilemma' survey: Kasavu-clad mannequins with QR standees at Edappally Metro, Lulu Mall and cafes, a canter van touring the city, an outdoor installation of a Kasavu saree flowing out of a Godrej washing machine, and influencers. It pushes handloom-friendly front-loaders and large side-by-side fridges for Sadya cooking.
| Brand | Godrej & Boyce (Appliances, Interio, Locks) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH, on-ground, social |
| Source | Godrej Enterprises Group |
More from Godrej & Boyce (Appliances, Interio, Locks)
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Independence Day handloom OOH campaignFestive · 14 Aug 2026 | Festive | – | 14 Aug 2026 |
| Godrej Industries Group brand refreshRebrand · 23 Apr 2026 | Rebrand | – | 23 Apr 2026 |
| Interio by Godrej rebrandRebrand · 10 Sep 2025 | Rebrand | – | 10 Sep 2025 |
| #SheForShePurpose · 6 Mar 2025 | Purpose | Godrej Creative Lab | 6 Mar 2025 |
| Unlock New WorldsRebrand · 28 Nov 2024 | Rebrand | Lowe Lintas | 28 Nov 2024 |
| Dream Home Fiesta (Couple Math)Festive · 11 Oct 2024 | Festive | SoCheers | 11 Oct 2024 |
| Touch WoodExperiential · 13 Jun 2024 | Experiential | – | 13 Jun 2024 |
| Secure Your Home While You RoamAd film · 22 May 2024 | Ad film | – | 22 May 2024 |