Croma
Croma has 5 campaigns on record and no confirmed sponsorships yet.
5 of 6 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
None of these rows could be confirmed on their source yet.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · 26 Aug 2026
Croma sponsored Your Food Lab on YouTube; the most recent tracked video is 'INSTANT Salted Caramel Cheesecakes I cooked for EVERYONE | Microwave Recipe | Ch' (2026-08-26). Detected from the video by SponsorRadar, not announced.
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 22 Aug 2026
Three digital films follow a young couple through relationship milestones marked by the appliances they buy, positioning Croma as the adviser that turns a house into a home; select stores were wrapped in large washing-machine installations and the work ran on digital, OTT and social.
Other · 12 May 2025
A summer out-of-home push across 120-plus cities for air conditioners and coolers, with ice-wrapped 'Frozen Chair' seats inside Mumbai Metro coaches and a bus-shelter display telling commuters their air specialist was five minutes away. OOH agency: Posterscope.
Festive · 4 Oct 2024
Croma's annual festive sale campaign, running to 3 November across 500-plus stores and croma.com, with cashback offers, assured gifts and a draw for 100 Tata Motors cars, 500 Hero bikes and 5,000 Titan watches.
Festive · 8 Nov 2023
A Diwali teaser that promised 'sweet surprises' in mithai-style boxes and then revealed electronics gifting at the price of sweets, with Uphaar gift boxes, registrations for free samples on croma.com and a Kaju Katli mascot roaming Mumbai and Delhi.
Experiential · 25 Jan 2023
A Republic Day campaign around Croma's sale with AR-powered 'Wall of Unity' artworks at stores, malls and metro stations in six cities; scanning a QR code revealed hidden Indian flags carrying discount codes for use in store.
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Croma | 0 | 1 | 5 | – | 22 Aug 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and Croma doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
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