Skip to content
Subscribe
Sponsorship activationIndia30 Mar 2026

TATA IPL 2026 father-son cricket film

Built on Tata AIG's premier partnership with the 2026 IPL. The film sits inside a neighbourhood cricket match where a father is hurt going for a catch, then follows the cashless health claim from hospital to discharge under the line 'TATA AIG Hai Toh Bharosa Hai'. It ran through the season in several languages.

BrandTata AIG
AgencyMcCann Worldgroup India
TalentNot named
ChannelsTV, digital, on-ground
SourceBestMediaInfo

More from McCann Worldgroup India

BrandCampaignTypeAgencyDate
Google IndiaAb Dost Hai Saath, Khul Ke Karo BaatAd film · 15 Aug 2026Ad filmMcCann India15 Aug 2026
Kenvue India (Neutrogena, Listerine, Stayfree)Zero Tension. Double ProtectionLaunch · 27 Jul 2026LaunchMcCann India27 Jul 2026
Cera SanitarywareYour Moment of CERAIntegrated campaign · 16 Jul 2026Integrated campaignMcCann India16 Jul 2026
VIPTravel VIPRebrand · 1 Jun 2026RebrandMcCann India1 Jun 2026
Reckitt IndiaNothing Protects Like Mom & DettolAd film · 2 Apr 2026Ad filmMcCann, Gurgaon2 Apr 2026
Tata CommunicationsTogether, LimitlessRebrand · 16 Feb 2026RebrandMcCann16 Feb 2026
DS Group (Rajnigandha, Pulse, Catch)Yun Hi Nahin Main Rajnigandha Ban Jaata HunAd film · 31 Jan 2026Ad filmMcCann Advertising31 Jan 2026
Mastercard IndiaTap Your Phone, Pay in StyleDigital/social · 25 Nov 2025Digital/socialMcCann Worldgroup India25 Nov 2025

More from Tata AIG

CampaignTypeAgencyDate
Silver Jubilee campaign: 25 years of trustAd film · 24 Jan 2026Ad filmTBWA\India24 Jan 2026
MediCare Select launch campaignLaunch · 26 Apr 2025Launch–26 Apr 2025
TBWA debut health film: what is family worthAd film · 13 Feb 2025Ad filmTBWA\India13 Feb 2025
Expect the ExpectedAd film · 5 Jan 2024Ad filmWondrlab5 Jan 2024
Trusted Naam, Fantastic KaamAd film · 22 Nov 2021Ad filmWhat's Your Problem22 Nov 2021