Johnnie Walker
Johnnie Walker sponsors 4 properties, mostly music, then film, and has 1 campaign on record. 2 confirmed in 2026.
7 of 8 rows on this page confirmed on their sourceHow we check
See how Johnnie Walker compares with its categoryA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
More from United Spirits (Diageo India)
Johnnie Walker is a United Spirits (Diageo India) brand. The company and its other brands, each on its own page with its own deals.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| United Spirits (Diageo India) · company, all its brands | 15 | 3 | 2 | 2026 |
| McDowell's | 6 | 0 | 1 | 2024 |
| Black & White Ginger Ale | 2 | 0 | 0 | 2025 |
| Black Dog | 2 | 1 | 0 | 2026 |
| Royal Challenge American Pride Soda | 1 | 0 | 0 | 2025 |
Ads running in India
None found in India on 6 Nov 2026.
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Presenting · Event · 2026
"brings its latest launch to Lollapalooza India – the Johnnie Walker Blonde Non-Alcoholic Lemonade".
Presenting · Event · 2025
"Presented by Johnnie Walker" across the eight-city India tour.
Presenting · Event · 2025
Returning sponsor for the third year running.
Event · 2024
Listed under "SPECIAL THANKS" on the DIFF 2024 credits wall.
Partner · Event · 2024
"continued partnership with Echoes of Earth festival for the Johnnie Walker Non-Alcoholic Refreshing Mixer" (Diageo India).
Presenting · Event · 2023
Co-Presenting Sponsor; activated its Walkers & Co platform on ground.
Ambassadors
Talent named in Johnnie Walker's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Virat Kohli | Current | 30 Mar 2026 | 30 Mar 2026 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 30 Mar 2026
A film fronted by Virat Kohli reframes the 'Keep Walking' idea around progress as a mindset rather than a milestone, showing Kohli across cricket, fatherhood and entrepreneurship, set to a reimagined version of KISS's 'I Was Made for Lovin' You' recreated by YUNGBLUD.
Talent: Virat Kohli.
2 deals outside India
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2017
Secondary shirt sponsor of Force India, 2017.
Questions people ask
What does Johnnie Walker sponsor?
Johnnie Walker has 4 confirmed sponsorship properties on record, mostly in music, then film, including Lollapalooza India, AP Dhillon One Of One India Tour, Dharamshala International Film Festival. The latest is dated 2026.
Who are Johnnie Walker's brand ambassadors in 2026?
Campaigns since April 2025 feature Virat Kohli. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Johnnie Walker signs something new
One email when Johnnie Walker or an alcohol rival signs a sponsorship, an ambassador or a campaign.
Work at Johnnie Walker? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From monumentum.in/brand/johnnie-walker, by C4E. Every row is dated, links its public source and shows what our check found; how we check: monumentum.in/how-we-check.