Digital/socialIndia1 Apr 2026

EX-CHANGE

An in-app feature letting users trade an ex-partner's clothes for store credit through a tongue-in-cheek 'Emotional Damage Assessment' questionnaire, promoted as a playful campaign on Ajio's Instagram.

Brand	Ajio
Agency	Not named
Talent	Not named
Channels	digital, social
Source	afaqs!

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