National Vitamin C Day awareness campaign
A nationwide awareness campaign timed to National Vitamin C Day, promoting the nutrient's role in immunity, skin and bone health. Abbott worked with actress Mithila Palkar on digital content and ran radio outreach featuring healthcare professionals, building on a 2024 pan-India Ipsos survey on immunity.
| Brand | Lingo by Abbott |
|---|---|
| Agency | Not named |
| Talent | Mithila Palkar |
| Channels | digital, social, radio |
| Source | MediaNews4U |
