Tata AIG
Tata AIG has 6 campaigns on record and no confirmed sponsorships yet.
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Ambassadors
Talent named in Tata AIG's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rohit Shetty | Past | 5 Jan 2024 | 5 Jan 2024 |
| Ranbir Kapoor | Past | 22 Nov 2021 | 5 Jan 2024 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 30 Mar 2026
Built on Tata AIG's premier partnership with the 2026 IPL. The film sits inside a neighbourhood cricket match where a father is hurt going for a catch, then follows the cashless health claim from hospital to discharge under the line 'TATA AIG Hai Toh Bharosa Hai'. It ran through the season in several languages.
Agency: McCann Worldgroup.
Ad film · 24 Jan 2026
Anniversary film by TBWA following a father and son through driving lessons, a family business, a health emergency and the son becoming a father himself, with the insurer as the constant in every chapter. Line: 'With you like family, with you always.'
Agency: TBWA\India.
Launch · 26 Apr 2025
Integrated launch for the MediCare Select health plan built around a film set in a maternity ward, showing cover that follows a family from birth to old age, with OPD, maternity and mental-wellness benefits. Deployed across print, digital, OTT and social.
Ad film · 13 Feb 2025
First work under TBWA\India's new creative mandate for the health insurance portfolio: a film in which a person is forced to put a value on their closest relationships, making the case for the insurer as the support to lean on in a crisis.
Agency: TBWA\India.
Ad film · 5 Jan 2024
Claims-assurance campaign in which Ranbir Kapoor keeps doing take after take of action scenes for director Rohit Shetty, then nurses his injuries and notes that, just as action is expected of a Shetty film, a paid claim without surprise deductions should be expected of Tata AIG. Created by Wondrlab.
Agency: Wondrlab. Talent: Ranbir Kapoor, Rohit Shetty.
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Ad film · 22 Nov 2021
The campaign that introduced Ranbir Kapoor as endorser, with him playing unexpected characters including a glamorous woman and a freezing cadet to show a trusted name that also works hard on features such as self-service and quick claim settlement. Conceptualised by What's Your Problem, a Wondrlab company.
Agency: What's Your Problem. Talent: Ranbir Kapoor.
Agencies
Credited on Tata AIG's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 1 campaign | 30 Mar 2026 |
| TBWA\India | 2 campaigns | 24 Jan 2026 |
| Wondrlab | 1 campaign | 5 Jan 2024 |
| What's Your Problem | 1 campaign | 22 Nov 2021 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Tata AIG | 0 | 2 | 6 | – | 30 Mar 2026 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Tata AIG doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
Questions people ask
Which agency works on Tata AIG's campaigns?
Credited on Tata AIG campaigns: McCann Worldgroup India (1 campaign, latest 30 Mar 2026); TBWA\India (2 campaigns, latest 24 Jan 2026); Wondrlab (1 campaign, latest 5 Jan 2024).
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