Is Boiling Baby Bottle Enough for Germ Protection?
A campaign that challenges the Indian habit of boiling baby bottles, using survey data to argue the Philips Avent steriliser gives twice the germ protection, and plays on the 'nazar' tradition of protecting children. Yami Gautam Dhar joined as Philips Avent ambassador for the rollout across digital and retail.
| Brand | Philips India (Versuni, Preethi) |
|---|---|
| Agency | Not named |
| Talent | Yami Gautam Dhar |
| Channels | digital, in-store |
| Source | MediaNews4U |
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