BigBasket
BigBasket has 3 campaigns on record and no confirmed sponsorships yet.
3 of 3 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in BigBasket's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Virat Kohli | Current | 31 Mar 2026 | 31 Mar 2026 |
| Krunal Pandya | Current | 31 Mar 2026 | 31 Mar 2026 |
| Danish Sait | Current | 31 Mar 2026 | 31 Mar 2026 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 31 Mar 2026
BigBasket opened its third year as Royal Challengers Bengaluru's official quick-commerce partner (now extended to the women's team too) with a digital film in which RCB players Virat Kohli, Krunal Pandya and Devdutt Padikkal banter about the new T20 season, capped by creator Danish Sait's delivery-partner disguise gag.
Talent: Virat Kohli, Krunal Pandya, Devdutt Padikkal, Danish Sait.
Ad film · 25 Jul 2025
BigBasket cast sisters Karisma and Kareena Kapoor together on screen for the first time, in three short ad films built from callbacks to their earlier movies, using their nostalgia appeal to push the message that BigBasket now delivers groceries in 10 minutes.
Agency: Talented. Talent: Karisma Kapoor, Kareena Kapoor.
Purpose · 5 Jun 2025
For Environment Day, BigBasket turned bus shelters in Hyderabad, Bengaluru and Delhi into living garden billboards quantifying the carbon savings from its EV delivery fleet, an OOH sustainability push built with agency Talented.
Agency: Talented.
Agencies
Credited on BigBasket's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Talented | 2 campaigns | 25 Jul 2025 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| BigBasket | 0 | 1 | 3 | – | 31 Mar 2026 |
| Zomato | 12 | 8 | 4 | Music | 4 Jul 2026 |
| Flipkart | 8 | 6 | 11 | TV and streaming | 19 Jun 2026 |
| Amazon India | 6 | 4 | 3 | Business, tech and industry | 3 Jul 2026 |
| Swiggy | 5 | 5 | 7 | TV and streaming | 31 Jul 2026 |
Where peers sponsor and BigBasket doesn't
| Property | Peers on it |
|---|---|
| Startup Mahakumbh | Zomato, Flipkart, Swiggy |
| Battlegrounds Mobile India Masters Series | Zomato, Swiggy |
| Goafest | Amazon India |
| International Film Festival of India (IFFI), Goa | Zomato |
| Comic Con India | Zomato |
| Bengaluru Tech Summit | Amazon India |
| Filmfare Awards | Amazon India |
| Kaun Banega Crorepati season 18 | Amazon India |
Questions people ask
Who are BigBasket's brand ambassadors in 2026?
Campaigns since April 2025 feature Virat Kohli, Krunal Pandya, Danish Sait. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on BigBasket's campaigns?
Credited on BigBasket campaigns: Talented (2 campaigns, latest 25 Jul 2025).
Know when BigBasket signs something new
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