Reckitt India
Reckitt India sponsors 1 property, mostly tv and streaming, and has 11 campaigns on record. 3 confirmed in 2026.
12 of 12 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 6 Oct 2024
Sponsor of season 18 on Colors and JioCinema.
Ambassadors
Talent named in Reckitt India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Ayushmann Khurrana | Current | 8 Apr 2026 | 8 Apr 2026 |
| Rohit Shetty | Current | 22 Feb 2026 | 22 Feb 2026 |
| Triptii Dimri | Past | 2 Jul 2024 | 2 Jul 2024 |
Campaigns
With the agency and talent where the trade press named them.
Launch · 8 Apr 2026
Finish signed Ayushmann Khurrana as brand ambassador for a campaign film showing Finish Ultimate Plus tablets working with Bosch dishwashers without pre-rinsing, targeting a common misconception in Indian kitchens.
Talent: Ayushmann Khurrana.
Ad film · 2 Apr 2026
A film for Dettol Antiseptic Liquid built on a mother's instinct to protect, set at a wedding where a boy hides an injury from his mother until she senses something is wrong. Written by Prasoon Joshi and directed by Amit Sharma.
Agency: McCann, Gurgaon.
Launch · 22 Feb 2026
Harpic launched its Bathroom Ultra Cleaner and signed Rohit Shetty as brand ambassador, fronting the new campaign introducing the product to Indian households.
Talent: Rohit Shetty.
Integrated campaign · 26 Sep 2024
A campaign for Mortein's 2-in-1 spray, which kills mosquitoes and cockroaches with one product, pitched at parents worried about dengue, malaria and typhoid through the monsoon. Developed by Havas.
Agency: Havas.
Launch · 2 Jul 2024
A 360-degree campaign across digital and television introduced new brand ambassador Triptii Dimri and urged women to switch from salon waxing to Veet wax strips at home.
Talent: Triptii Dimri.
Show 6 more
Digital/social · 13 May 2024
A campaign for the Durex Lubes range that sets up unique travel destinations and then reveals them to be a partner's body. It runs on the finding that couples find routine sex monotonous and treat intimacy as a chore.
Ad film · 7 May 2024
A film for the pain-relief brand, in market since 1986, arguing that Moov works for every age rather than only for older backs. Made by Havas Worldwide India.
Agency: Havas Worldwide India.
Purpose · 22 Mar 2024
The glass cleaner took on the household habit of keeping separate utensils for domestic workers and passing them leftovers and old clothes, asking people to drop those practices. The brand's shine metaphor is carried over to a change of mind.
Purpose · 17 Feb 2024
A film asking households to extend mosquito protection to the community workers who keep their neighbourhoods running, on the line 'unki raksha kare jo roz hamari raksha karein'. It pushes Mortein liquid vaporisers as the thing to hand over.
Digital/social · 5 Jul 2023
Lizol went after the belief that phenyl cleans floors properly, running a myth-busting campaign that the brand reported drew more than 800 million views on social media.
Integrated campaign · 13 Apr 2022
Durex India moved its advertising to women's pleasure with a Durex Intense television campaign, followed by a digital and social push called Half-gasms about the unmet needs of women.
3 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
In-video ad read · Podcast · 16 Feb 2023
Durex is named as a sponsor in the show notes of 1 episode on 2023-02-16, most recently 'Boundaries In A Relationship ft Neo'.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 3 Sep 2026
Colin is named as a sponsor in the show notes of 1 episode on 2026-09-03, most recently 'Hexham Heads with Colin Robson, the man who found them'.
Agencies
Credited on Reckitt India's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| McCann Worldgroup India | 1 campaign | 2 Apr 2026 |
| Havas Creative India | 2 campaigns | 26 Sep 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Reckitt India | 1 | 3 | 11 | TV and streaming | 8 Apr 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
Where peers sponsor and Reckitt India doesn't
| Property | Peers on it |
|---|---|
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Bigg Boss 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Bigg Boss Hindi season 19 | Hindustan Unilever, Mankind Pharma (Manforce, Prega News) |
| Pushpa 2: The Rule | Hindustan Unilever |
| U Mumba | Mankind Pharma (Manforce, Prega News) |
| Punjab Kings | Mankind Pharma (Manforce, Prega News) |
| Jaipur Pink Panthers | Mankind Pharma (Manforce, Prega News) |
| Patna Pirates | Mankind Pharma (Manforce, Prega News) |
Questions people ask
What does Reckitt India sponsor?
Reckitt India has 1 confirmed sponsorship property on record, mostly in tv and streaming, including Bigg Boss Hindi season 18. The latest is dated 8 Apr 2026.
Who are Reckitt India's brand ambassadors in 2026?
Campaigns since April 2025 feature Ayushmann Khurrana, Rohit Shetty. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Reckitt India's campaigns?
Credited on Reckitt India campaigns: McCann Worldgroup India (1 campaign, latest 2 Apr 2026); Havas Creative India (2 campaigns, latest 26 Sep 2024).
Know when Reckitt India signs something new
One email when Reckitt India or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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