Mahi Way
A campaign for the BHIM payments app fronted by MS Dhoni, showing him in ordinary payment situations rather than as a cricketer, to sell the app on calm, trust and simplicity. Built by Tilt Brand Solutions for high-frequency running across social and digital.
| Brand | NPCI (RuPay, UPI, BHIM) |
|---|---|
| Agency | Tilt Brand Solutions |
| Talent | MS Dhoni |
| Channels | digital, social |
| Source | MediaNews4U |
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