Nilkamal
Nilkamal has 4 campaigns on record and no confirmed sponsorships yet.
4 of 4 rows confirmed on their sourceHow we check
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Ambassadors
Talent named in Nilkamal's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Bobby Deol | Past | 30 Jan 2024 | 30 Jan 2024 |
Campaigns
With the agency and talent where the trade press named them.
Experiential · 1 Apr 2026
Nilkamal Homes keeps its Bengaluru flagship open after hours as a free, ready-dressed shoot location for content creators who apply online; an idea from tgthr. that is to roll out to more cities.
Agency: tgthr..
Ad film · 13 Nov 2025
An AI-generated brand film from The Womb that sets the plain Nilkamal plastic chair against the political 'kursi' during election season, casting the chair as the steadier seat; voiced by Jameel Khan, produced by Gobo Films.
Agency: The Womb.
Digital/social · 10 Apr 2024
A National Pet Day UGC activation by IdeateLabs: pet parents posted photos of the furniture their cats and dogs had scratched through Instagram's Add Yours sticker, and the entries were cut into a digital film presented as an art gallery.
Agency: IdeateLabs.
Ad film · 30 Jan 2024
Two digital films with Bobby Deol for the new mattress range: he dances to his music while his partner sleeps undisturbed beside him, dramatising zero motion transfer.
Talent: Bobby Deol.
Agencies
Credited on Nilkamal's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| tgthr. | 1 campaign | 1 Apr 2026 |
| The Womb | 1 campaign | 13 Nov 2025 |
| IdeateLabs | 1 campaign | 10 Apr 2024 |
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Nilkamal | 0 | 1 | 4 | – | 1 Apr 2026 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and Nilkamal doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
Which agency works on Nilkamal's campaigns?
Credited on Nilkamal campaigns: tgthr. (1 campaign, latest 1 Apr 2026); The Womb (1 campaign, latest 13 Nov 2025); IdeateLabs (1 campaign, latest 10 Apr 2024).
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