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Who sponsors Dhoom 3

7 brands have sponsored Dhoom 3. Not here yet: food, banking & finance, fashion & lifestyle, beverages, telecom.

7Sponsors
1Season on record
6Categories
2013Latest deal
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The sponsors

Most seasons first. Tiers as printed by the organiser or reported in the trade press.

BrandCategoryTierSeasonsCheck
ArchiesHome & buildingLicensing2013
BMWAutomotiveProduct placement2013
BollyexpressHome & buildingLicensing2013
CollectabiliaE-commerce & retailLicensing2013
ICEX ElectronicsConsumer electronicsLicensing2013
Malaysia AirlinesTravel & hospitalityAssociate sponsor2013
MattelEnergy & industrialLicensing2013

Categories here

Not here yet

Categories common on other film properties with no sponsor here.

For organisers, the open categories. For brands in them, room without a rival.

Reported deal values

Only figures printed in the source, quoted with the link. We do not estimate.

BMWRs 25 lakh

2013

“Yash Raj Films' brand-partnerships head Ashish Patil put the support at 17 bikes worth over Rs 25 lakh each, 50 tyres and more than 100 days of on-set engineering help from BMW's own trained staff.”

Brands on similar properties, not on this one

They sponsor two or more other film properties. For organisers, the shortlist.

Similar film properties

Every deal, with its source7 rows · what our check found on each source page
BMW

Product placement · Film · 2013 · Reported value Rs 25 lakh

BMW supplied the motorcycles Aamir Khan's thief rides through the chase sequences. Yash Raj Films' brand-partnerships head Ashish Patil put the support at 17 bikes worth over Rs 25 lakh each, 50 tyres and more than 100 days of on-set engineering help from BMW's own trained staff.

Mattel

Licensing · Film · 2013

One of 18 Dhoom 3 merchandising deals YRF signed before release: a Mattel collector's edition line of Aamir Khan and Katrina Kaif dolls plus toy bikes and cars.

ICEX Electronics

Licensing · Film · 2013

ICEX Electronics made Dhoom 3-branded phones, phablets and tablets under YRF's pre-release licensing programme.

Collectabilia

Licensing · Film · 2013

Collectabilia held the Dhoom 3 fashion licence: fashion bags, sling bags and caps.

Archies

Licensing · Film · 2013

Archies took the Dhoom 3 stationery licence in YRF's 18-deal merchandising slate.

Bollyexpress

Licensing · Film · 2013

Bollyexpress made Dhoom 3 musical and conversational gifting cards under the film's licensing programme.

Associate sponsor · Film · 2013

Malaysia Airlines came on as associate partner for the Dhoom 3 release. Its South Asia and Middle East regional SVP Azahar Hamid and YRF brand-partnerships head Ashish Patil both put their names to the tie-up.