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MusicSaregama India / Ripple Effect StudiosIndia

Who sponsors Diljit Dosanjh Dil-Luminati India Tour

11 brands have sponsored Diljit Dosanjh Dil-Luminati India Tour. Not here yet: automotive, technology & software, consumer electronics, food, home & building.

11Sponsors
1Season on record
7Categories
2024Latest deal
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The sponsors

Most seasons first. Tiers as printed by the organiser or reported in the trade press.

BrandCategoryTierSeasonsCheck
Air IndiaTravel & hospitalityOfficial partner2024
Coca-Cola IndiaBeveragesBeverage2024
HDFC BankBanking & financeBanking2024
HSBC IndiaBanking & financeBanking2024
Lemonn–Partner2024
Levi's IndiaFashion & lifestyleOfficial partner2024
Mokobara–Partner2024
Naukri.comBusiness services–2024
OYOTravel & hospitalityHospitality2024
United Breweries (Kingfisher)AlcoholBeverage2024
ZomatoE-commerce & retailTicketing2024

Categories here

Not here yet

Categories common on other music properties with no sponsor here.

For organisers, the open categories. For brands in them, room without a rival.

Brands on similar properties, not on this one

They sponsor two or more other music properties. For organisers, the shortlist.

Similar music properties

Every deal, with its source11 rows · what our check found on each source page
Air India

Official partner · Event · 2024

Named among the tour's 15+ brand partnerships; ran a dedicated aircraft in Dil-Luminati tour livery.

Beverage · Event · 2024

Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.

Zomato

Ticketing · Event · 2024

Ticketing partner for the India leg; Zomato Live also ran digital films with Diljit and Rahul Dua promoting ticket booking.

HDFC Bank

Banking · Event · 2024

Named among the tour's 15+ brand partnerships in the EY-cited impact coverage; card partner on ticketing.

HSBC India

Banking · Event · 2024

Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.

Naukri.com

Event · 2024

On-ground activation rather than a bought tier: handed out free water bottles to single attendees under its "Singles ko Paani Pilao Yojana" stunt.

Beverage · Event · 2024

Named among the tour's 15+ brand partnerships in the EY-cited impact coverage.

Lemonn

Partner · Event · 2024

Investment app; put a giant lemon mascot on stage dancing with the singer during the shows.

Levi's India

Official partner · Event · 2024

Merchandise partner; released a limited-edition "Dil-Luminati collection" of Diljit Dosanjh merchandise with in-store customisation.

Mokobara

Partner · Event · 2024

Luggage partner; products featured front and centre during the concerts, with on-stage giveaways.

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OYO

Hospitality · Event · 2024

Ran an outdoor campaign around the tour reworking lyrics from Diljit's "Naina", with stay discounts for concertgoers.