Levi's India
Levi's India sponsors 3 properties, mostly music, then tv and streaming, and has 5 campaigns on record. 2 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2024
Merchandise partner; released a limited-edition "Dil-Luminati collection" of Diljit Dosanjh merchandise with in-store customisation.
Partner · Event · 2024
Returning partner; 'Levi's Tailorshop' with 15 artist-designed pieces.
Associate sponsor · TV show · 7 Oct 2023
Associate sponsor on the season that premiered 7 October 2023 on Sony Entertainment Television.
Partner · Event · 2023
Brand partner; ran the 'Tailorshop' customisation pop-up.
Ambassadors
Talent named in Levi's India's campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Alia Bhatt | Current | 11 Sep 2025 | 2 Sep 2026 |
| Diljit Dosanjh | Current | 11 Sep 2025 | 11 Sep 2025 |
| Deepika Padukone | Past | 22 Sep 2023 | 20 Apr 2024 |
Campaigns
With the agency and talent where the trade press named them.
Ad film · 2 Sep 2026
Second India chapter of the global 'Behind Every Original' platform, again starring Alia Bhatt. The brand film is built like a mixtape, following her through a subway corridor, a street corner and a pub to show the many sides of one person and how a single Levi's wardrobe can be styled many ways.
Talent: Alia Bhatt.
Integrated campaign · 13 Mar 2026
India rollout of Levi's 2026 global campaign, with Alia Bhatt as the face. The idea celebrates the mindset behind originality (curiosity, conviction, seeing the world differently) and positions her reinvention as the embodiment of the global narrative.
Talent: Alia Bhatt.
Launch · 11 Sep 2025
A Fall/Winter 2025 campaign declaring baggy denim back, with Alia Bhatt leading the women's fits (Baggy Dad Barrel, XL Straight) and Diljit Dosanjh the men's (578 Baggy, Extra Baggy). Bhatt's first campaign for the brand, run on levi.in and across stores nationwide.
Talent: Alia Bhatt, Diljit Dosanjh.
Launch · 20 Apr 2024
Summer campaign with Deepika Padukone pushing the women's loose-fit range (Low Loose, High Loose, '94 Baggy and '94 Baggy Wide Leg) as an invitation to explore and experiment with '90s and Y2K silhouettes.
Talent: Deepika Padukone.
Ad film · 22 Sep 2023
Film that opens with Deepika Padukone slipping away from a set into an auto-rickshaw; her impromptu night out threads together other characters' instinctive moments, under the 'Live in Levi's' idea. Also showcased the new relaxed, baggy and overdyed fits.
Talent: Deepika Padukone.
2 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Kit supplier · Team · 1978
Kit supplier of Mexico national football team, 1978–1979.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Levi's is listed among COLORS's YouTube sponsors by SponsorRadar, which reads brand deals off the videos themselves. Not announced by either side.
Against fashion & lifestyle peers
Confirmed deals only. The full fashion & lifestyle leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Levi's India | 3 | 2 | 5 | Music | 2 Sep 2026 |
| Titan | 0 | 10 | 17 | – | 1 Sep 2026 |
| Lux Industries | 4 | 3 | 8 | Business, tech and industry | 16 Apr 2026 |
| Skechers | 3 | 1 | 7 | Football | 16 Apr 2026 |
| Malabar Gold & Diamonds | 0 | 2 | 10 | – | 28 Jul 2026 |
Where peers sponsor and Levi's India doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | Lux Industries |
| Jaipur Pink Panthers | Lux Industries |
| Punjab Kings | Lux Industries |
| Mohun Bagan Super Giant | Skechers |
| Mumbai Indians | Skechers |
| Special Ops 2 | Lux Industries |
| Mohun Bagan SG | Skechers |
Questions people ask
What does Levi's India sponsor?
Levi's India has 3 confirmed sponsorship properties on record, mostly in music, then tv and streaming, including Diljit Dosanjh Dil-Luminati India Tour, Lollapalooza India, Indian Idol 14. The latest is dated 2 Sep 2026.
Who are Levi's India's brand ambassadors in 2026?
Campaigns since April 2025 feature Alia Bhatt, Diljit Dosanjh. This comes from campaign credits in the trade press, not from endorsement contracts.
Know when Levi's India signs something new
One email when Levi's India or a fashion & lifestyle rival signs a sponsorship, an ambassador or a campaign.
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