OYO
OYO sponsors 2 properties, mostly business, tech and industry, then music, and has 3 campaigns on record. 2 confirmed in 2026.
5 of 5 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2025
Unicorn Gold Partner at the event; wording as printed on the official partner page.
Hospitality · Event · 2024
Ran an outdoor campaign around the tour reworking lyrics from Diljit's "Naina", with stay discounts for concertgoers.
Campaigns
With the agency and talent where the trade press named them.
Ad film · 4 May 2026
A trust-building push for Company-Serviced OYO that revived Sasha Chettri, remembered as Airtel's '4G Girl', in a red T-shirt visually echoing that campaign, with the line 'Ye OYO alag hai. Test us' inviting guests to verify trained staff, photo-verified rooms and working Wi-Fi for themselves rather than take the brand's word for it. Airtel itself joined in, commenting 'Long time no see' on the post.
Talent: Sasha Chettri.
Regional · 10 Mar 2026
A brand-visibility drive across roughly 500 hotels in India's top tourist states, run by parent company Prism under the 'Rising OYO' name to strengthen the OYO brand in key domestic travel markets.
Rebrand · 8 Sep 2025
OYO rebranded its parent company, legally Oravel Stays, as Prism ahead of an IPO, positioning it as the umbrella corporate identity tying together OYO and its other hospitality brands. Founder and chairman Ritesh Agarwal announced the change in a shareholder letter, describing it as a move to consolidate the group's businesses and clarify its identity.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| OYO | 2 | 2 | 3 | Business, tech and industry | 4 May 2026 |
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
Where peers sponsor and OYO doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Big 5 Global | Emirates |
| Dubai Desert Classic | Emirates |
| Dubai Fitness Challenge | Emirates |
| Yas Marina Circuit season | Etihad Airways |
| Dubai Rugby Sevens | Emirates |
| Royal Challengers Bengaluru | Qatar Airways |
Questions people ask
What does OYO sponsor?
OYO has 2 confirmed sponsorship properties on record, mostly in business, tech and industry, then music, including Startup Mahakumbh, Diljit Dosanjh Dil-Luminati India Tour. The latest is dated 4 May 2026.
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