Mokobara × Diljit Dosanjh Dil-Luminati India Tour, 2024
- Brand
- Mokobara · Other
- Property
- Diljit Dosanjh Dil-Luminati India Tour · Saregama India / Ripple Effect Studios
- Tier
- Partner
- Date
- 2024
- Source
- Storyboard18
Luggage partner; products featured front and centre during the concerts, with on-stage giveaways.
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Mokobara's other deals
Ad film · 20 Jun 2025
A comic ad film in which Diljit Dosanjh is forcibly summoned by a fictional Elon Musk to perform on Mars, built around Mokobara's 30-day no-questions-asked return policy. Created by Moonshot, it went viral under #DiljitOnMars, though several commentators noted similarities to an older Carlton Luggage campaign.
Agency: Moonshot. Talent: Diljit Dosanjh.
Sponsorship activation · 28 Oct 2024
Mokobara luggage was integrated throughout Diljit Dosanjh's global Dil-luminati tour, from onstage appearances to backstage use, after the products first appeared in his 2024 film Crew. He was later described in trade coverage as having been named Mokobara's official brand ambassador in 2025.
Talent: Diljit Dosanjh.
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